.seo-hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 140px 0 clamp(28px, 5vh, 56px);
  overflow: hidden;
  isolation: isolate;
  background: var(--bg);
}

.seo-hero__atmos {
  position: absolute;
  inset: 0;
  z-index: -2;
  pointer-events: none;
  background:
    radial-gradient(42% 52% at 70% 46%, var(--glow-a), transparent 70%),
    radial-gradient(34% 40% at 88% 86%, var(--glow-b), transparent 70%),
    linear-gradient(90deg, var(--bg) 18%, transparent 60%);
}

.seo-hero__atmos::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, var(--bg) 0%, color-mix(in oklab, var(--bg) 70%, transparent) 34%, transparent 58%),
    linear-gradient(180deg, transparent 60%, var(--bg) 100%);
  z-index: 3;
}

.seo-map {
  --tx: 0deg;
  --tz: 0deg;
  --lift: 0px;
  position: absolute;
  z-index: -1;
  top: 50%;
  right: max(-6vw, calc((100vw - var(--maxw)) / 2 - 160px));
  width: min(66vw, 1060px);
  aspect-ratio: 1;
  transform: translateY(-50%);
  perspective: 1400px;
  pointer-events: none;
}

.seo-map__tilt {
  position: absolute;
  inset: 0;
  transform-style: preserve-3d;
  transform: translateY(var(--lift)) rotateX(calc(50deg + var(--tx))) rotateZ(calc(-16deg + var(--tz)));
}

.seo-map__svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
}

.seo-map__disc {
  fill: var(--bg-1);
}

.seo-map__river {
  fill: color-mix(in oklab, var(--navy) 34%, transparent);
}

.seo-map__park {
  fill: color-mix(in oklab, var(--ice) 5%, transparent);
}

.seo-map__minor {
  fill: none;
  stroke: color-mix(in oklab, var(--ice) 13%, transparent);
  stroke-width: 1;
}

.seo-map__major {
  fill: none;
  stroke: color-mix(in oklab, var(--ice) 26%, transparent);
  stroke-width: 3.2;
  stroke-linecap: round;
}

.seo-map__ring {
  fill: none;
  stroke: color-mix(in oklab, var(--ice) 18%, transparent);
  stroke-width: 1;
  stroke-dasharray: 2 7;
}

.seo-map__sweep {
  position: absolute;
  left: 63%;
  top: 44%;
  width: 150%;
  aspect-ratio: 1;
  translate: -50% -50%;
  border-radius: 50%;
  background: conic-gradient(from 0deg, transparent 0deg, transparent 290deg, color-mix(in oklab, var(--ice) 12%, transparent) 356deg, transparent 360deg);
  mask: radial-gradient(closest-side, #000 30%, transparent 66%);
  animation: seo-sweep 7s linear infinite;
  opacity: 0.9;
}

@keyframes seo-sweep {
  to {
    rotate: 360deg;
  }
}

.seo-pin {
  position: absolute;
  left: var(--x);
  top: var(--y);
  width: 0;
  height: 0;
  transform-style: preserve-3d;
  transform: rotateZ(calc(16deg - var(--tz))) rotateX(calc(-50deg - var(--tx)));
  transform-origin: 0 0;
}

.seo-pin > i {
  position: absolute;
  left: 0;
  bottom: 0;
  width: 12px;
  height: 12px;
  translate: -50% 50%;
  border-radius: 50%;
  background: var(--ink-3);
  box-shadow: 0 0 0 4px color-mix(in oklab, var(--ink-3) 22%, transparent);
}

.seo-pin--rival b {
  position: absolute;
  left: 0;
  bottom: 18px;
  translate: -50% 0;
  white-space: nowrap;
  font-family: var(--f-mono);
  font-weight: 400;
  font-size: var(--t-micro);
  letter-spacing: 0.08em;
  color: var(--ink);
  padding: 6px 9px;
  border-radius: 999px;
  background: color-mix(in oklab, var(--bg-2) 92%, transparent);
  box-shadow: inset 0 0 0 1px var(--line);
}

.seo-pin--rival em {
  font-style: normal;
  color: var(--ink-3);
  margin: 0 5px 0 1px;
}

.seo-pin--you > i {
  width: 20px;
  height: 20px;
  background: var(--ice);
  box-shadow: 0 0 0 5px color-mix(in oklab, var(--ice) 22%, transparent), 0 0 44px 8px color-mix(in oklab, var(--blue) 70%, transparent);
}

.seo-pin__pulse {
  position: absolute;
  left: 0;
  bottom: 0;
  width: 150px;
  height: 150px;
  translate: -50% 50%;
  border-radius: 50%;
  border: 1px solid color-mix(in oklab, var(--ice) 55%, transparent);
  animation: seo-pulse 3.2s var(--ease-out) infinite;
  opacity: 0;
}

.seo-pin__pulse + .seo-pin__pulse {
  animation-delay: 1.6s;
}

@keyframes seo-pulse {
  0% {
    scale: 0.1;
    opacity: 0.9;
  }
  100% {
    scale: 1.6;
    opacity: 0;
  }
}

.seo-pin__card {
  position: absolute;
  left: 0;
  bottom: 30px;
  translate: -50% 0;
  display: flex;
  align-items: stretch;
  gap: 14px;
  padding: 12px 18px 12px 12px;
  border-radius: 18px;
  white-space: nowrap;
  background: color-mix(in oklab, var(--bg-1) 78%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 30px 70px -20px color-mix(in oklab, var(--blue) 55%, transparent);
}

.seo-pin__card::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: -6px;
  width: 12px;
  height: 12px;
  translate: -50% 0;
  rotate: 45deg;
  background: var(--bg-1);
  box-shadow: inset -1px -1px 0 var(--line-strong);
}

.seo-pin__rank {
  display: grid;
  place-items: center;
  min-width: 58px;
  border-radius: 12px;
  font-weight: 800;
  font-size: 26px;
  letter-spacing: -0.05em;
  color: var(--bg);
  background: linear-gradient(160deg, var(--ink), var(--ice));
}

.seo-pin__body {
  display: flex;
  flex-direction: column;
  gap: 5px;
}

.seo-pin__name {
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -0.03em;
}

.seo-pin__stars,
.seo-stars {
  --star: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M10 1.5l2.6 5.6 6.1.7-4.5 4.2 1.2 6-5.4-3-5.4 3 1.2-6L1.3 7.8l6.1-.7z'/%3E%3C/svg%3E");
  position: relative;
  display: block;
  width: 80px;
  height: 14px;
  background: color-mix(in oklab, var(--ink-3) 55%, transparent);
  mask: var(--star) 0 0 / 16px 14px repeat-x;
  -webkit-mask: var(--star) 0 0 / 16px 14px repeat-x;
}

.seo-pin__fill {
  position: absolute;
  inset: 0;
  width: 98%;
  background: var(--ice);
}

.seo-pin__count {
  font-family: var(--f-mono);
  font-size: var(--t-micro);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-2);
}

.seo-pin__count b {
  color: var(--ink);
  font-weight: 500;
  font-variant-numeric: tabular-nums;
}

.seo-map__chip {
  position: absolute;
  left: 50%;
  top: 6%;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 11px 18px 11px 14px;
  border-radius: 999px;
  white-space: nowrap;
  font-size: 15px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
  background: color-mix(in oklab, var(--bg-2) 88%, transparent);
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 20px 50px -20px color-mix(in oklab, var(--blue) 60%, transparent);
  transform: translateX(-50%) rotateZ(calc(16deg - var(--tz))) rotateX(calc(-50deg - var(--tx)));
  transform-origin: 50% 100%;
}

.seo-map__glass,
.seo-serp__glass {
  width: 13px;
  height: 13px;
  border-radius: 50%;
  border: 2px solid var(--ice);
  position: relative;
  flex: none;
}

.seo-map__glass::after,
.seo-serp__glass::after {
  content: "";
  position: absolute;
  right: -5px;
  bottom: -4px;
  width: 6px;
  height: 2px;
  background: var(--ice);
  rotate: 45deg;
  border-radius: 2px;
}

.seo-hero__inner {
  position: relative;
  z-index: 2;
}

.seo-hero .crumbs {
  margin-bottom: clamp(28px, 6vh, 64px);
}

.seo-hero__title {
  margin: 0;
  font-weight: 800;
  font-size: clamp(60px, 8.8vw, 150px);
  line-height: 0.84;
  letter-spacing: -0.055em;
  margin-left: -0.04em;
}

.seo-hero__kicker {
  display: block;
  margin: 0 0 clamp(14px, 2vh, 22px) 0.06em;
  font-size: var(--t-q);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--ink-2);
}

.seo-hero__title .line {
  display: block;
  overflow: hidden;
  padding: 0.04em 0.05em 0.08em;
  margin-bottom: -0.1em;
}

.seo-hero__title .line > span {
  display: inline-block;
}

.seo-hero__title q {
  quotes: "\201C" "\201D";
  white-space: nowrap;
}

.seo-hero__title q::before,
.seo-hero__title q::after {
  color: var(--ink-3);
}

.seo-hero__title .serif {
  font-weight: 400;
  color: var(--ice);
  letter-spacing: -0.035em;
  font-size: 1.06em;
}

.seo-hero__row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 32px;
  align-items: end;
  margin-top: clamp(24px, 4vh, 44px);
}

.seo-hero__sub {
  max-width: 34em;
}

.seo-hero__actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 28px;
}

.seo-gbp__nums s {
  color: var(--ink-3);
  text-decoration-color: var(--ink-3);
  text-decoration-thickness: 2px;
  margin-right: 8px;
}

.seo-breath {
  padding: var(--space-section) 0;
}

.seo-breath__text {
  margin: 0;
  max-width: 24em;
  font-size: var(--t-scrub);
  font-weight: 600;
  line-height: 1.15;
  letter-spacing: -0.03em;
  color: var(--ink-3);
}

.seo-breath__sub {
  margin-top: clamp(24px, 3vw, 40px);
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.seo-breath__text .serif {
  font-weight: 400;
  font-size: 1.08em;
}

.seo-climb {
  position: relative;
  padding-top: var(--space-section);
  border-top: 1px solid var(--line);
}

.seo-climb__head {
  margin-bottom: clamp(20px, 3vw, 40px);
}

.seo-climb__head .lede {
  max-width: 28em;
}

.seo-stage {
  --row: 52px;
  --pack-row: 44px;
  --lane: 34px;
  position: relative;
}

.seo-stage__pin {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: center;
  padding: clamp(24px, 4vh, 48px) 0;
  overflow: hidden;
}

.seo-stage__glow {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(40% 50% at 72% 50%, color-mix(in oklab, var(--blue) 16%, transparent), transparent 70%),
    radial-gradient(30% 40% at 12% 30%, color-mix(in oklab, var(--ice) 6%, transparent), transparent 70%);
}

.seo-stage__grid {
  position: relative;
  width: 100%;
  display: grid;
  grid-template-columns: minmax(300px, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(32px, 5vw, 80px);
  align-items: center;
}

.seo-stage__panel {
  display: flex;
  flex-direction: column;
  gap: clamp(18px, 2.6vh, 30px);
}

.seo-meter__ticks {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 5px;
  margin-top: 14px;
}

.seo-meter__ticks i {
  height: 18px;
  border-radius: 3px;
  background: color-mix(in oklab, var(--ice) 8%, transparent);
  box-shadow: inset 0 0 0 1px var(--line);
  transition: background var(--dur-micro) var(--ease-out), box-shadow var(--dur-micro) var(--ease-out);
}

.seo-meter__ticks i.is-on {
  background: color-mix(in oklab, var(--ice) 60%, var(--blue));
  box-shadow: 0 0 16px -2px color-mix(in oklab, var(--blue) 80%, transparent);
}

.seo-meter__bar {
  height: 1px;
  margin-top: 12px;
  background: var(--line);
}

.seo-meter__bar i {
  display: block;
  height: 100%;
  background: var(--ice);
  transform-origin: 0 50%;
}

.seo-rank {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: end;
  column-gap: 20px;
  row-gap: 4px;
}

.seo-rank__num {
  font-weight: 700;
  font-size: clamp(48px, 4.2vw, 68px);
  line-height: 0.85;
  letter-spacing: -0.07em;
  font-variant-numeric: tabular-nums;
  background: linear-gradient(180deg, var(--ink) 30%, var(--ice-2));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  margin-left: -0.04em;
}

.seo-rank__num small {
  font-size: 0.42em;
  vertical-align: 0.95em;
  margin-right: 0.04em;
  letter-spacing: 0;
}

.seo-rank__page {
  font-family: var(--f-mono);
  font-size: var(--t-label);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ice);
  padding-bottom: 0.9em;
}

.seo-stage.is-deep .seo-rank__page {
  color: var(--ink-3);
}

.seo-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.seo-step {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 12px;
  padding: 10px 0;
  border-bottom: 1px solid var(--line);
  transition: opacity var(--dur-ui) var(--ease-out);
}

.seo-step__name {
  margin: 0;
  font-size: var(--t-q);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.3;
}

.seo-step__wrap {
  display: grid;
  grid-template-rows: 1fr;
  transition: grid-template-rows var(--dur-ui) var(--ease-out);
}

.seo-step__desc {
  margin: 0;
  overflow: hidden;
  min-height: 0;
  padding-top: 8px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 32em;
}

.seo-stage.is-live .seo-step {
  opacity: 0.38;
}

.seo-stage.is-live .seo-step.is-done {
  opacity: 0.62;
}

.seo-stage.is-live .seo-step.is-active {
  opacity: 1;
}

.seo-stage.is-live .seo-step__wrap {
  grid-template-rows: 0fr;
}

.seo-stage.is-live .seo-step.is-active .seo-step__wrap {
  grid-template-rows: 1fr;
}

.seo-stage.is-live .seo-step__desc {
  opacity: 0;
  transition: opacity var(--dur-micro) var(--ease-out);
}

.seo-stage.is-live .seo-step.is-active .seo-step__desc {
  opacity: 1;
}

.seo-serp {
  position: relative;
  perspective: 1600px;
}

.seo-serp__frame {
  position: relative;
  border-radius: var(--radius);
  background: var(--bg-1);
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 60px 120px -50px color-mix(in oklab, var(--blue) 60%, transparent);
  overflow: hidden;
  transform: rotateY(-7deg) rotateX(3deg);
  transform-origin: 30% 50%;
}

.seo-serp__bar {
  display: flex;
  align-items: center;
  gap: 7px;
  height: 38px;
  padding: 0 16px;
  border-bottom: 1px solid var(--line);
  background: var(--bg-2);
}

.seo-serp__bar > i {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--line-strong);
}

.seo-serp__url {
  margin-left: 12px;
  font-family: var(--f-mono);
  font-size: var(--t-micro);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.seo-serp__body {
  padding: 14px clamp(16px, 2vw, 24px) 14px;
}

.seo-serp__query {
  display: flex;
  align-items: center;
  gap: 12px;
  height: 44px;
  padding: 0 18px;
  border-radius: 999px;
  background: var(--bg-2);
  box-shadow: inset 0 0 0 1px var(--line);
  font-size: 15px;
  font-weight: 500;
}

.seo-serp__tabs {
  margin-left: auto;
  display: flex;
  gap: 14px;
  font-family: var(--f-mono);
  font-size: var(--t-micro);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.seo-serp__tabs b {
  color: var(--ice);
  font-weight: 500;
}

.seo-pack {
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr);
  gap: 16px;
  margin-top: 12px;
  padding: 10px;
  border-radius: 16px;
  background: color-mix(in oklab, var(--bg-2) 70%, transparent);
  box-shadow: inset 0 0 0 1px var(--line);
}

.seo-pack__map {
  position: relative;
  border-radius: 10px;
  overflow: hidden;
  min-height: calc(var(--pack-row) * 3);
  background:
    linear-gradient(115deg, transparent 46%, color-mix(in oklab, var(--ice) 20%, transparent) 47%, color-mix(in oklab, var(--ice) 20%, transparent) 49%, transparent 50%),
    linear-gradient(25deg, transparent 58%, color-mix(in oklab, var(--navy) 50%, transparent) 59%, color-mix(in oklab, var(--navy) 50%, transparent) 66%, transparent 67%),
    repeating-linear-gradient(0deg, transparent 0 17px, color-mix(in oklab, var(--ice) 8%, transparent) 17px 18px),
    repeating-linear-gradient(90deg, transparent 0 21px, color-mix(in oklab, var(--ice) 8%, transparent) 21px 22px),
    var(--bg-1);
}

.seo-pack__dot {
  position: absolute;
  left: var(--x);
  top: var(--y);
  width: 9px;
  height: 9px;
  translate: -50% -50%;
  border-radius: 50%;
  background: var(--ink-3);
  transition: background var(--dur-micro) var(--ease-out), scale var(--dur-ui) var(--ease-out), box-shadow var(--dur-ui) var(--ease-out);
}

.seo-pack__dot--you {
  background: var(--ice);
  scale: 1.5;
  box-shadow: 0 0 0 4px color-mix(in oklab, var(--ice) 25%, transparent), 0 0 24px 4px color-mix(in oklab, var(--blue) 70%, transparent);
}

.seo-stage.is-offpack .seo-pack__dot--you {
  background: var(--ink-3);
  scale: 0.6;
  box-shadow: none;
  opacity: 0.4;
}

.seo-pack__list {
  position: relative;
  height: calc(var(--pack-row) * 3);
}

.seo-pack__row,
.seo-org__row {
  position: absolute;
  left: 0;
  right: 0;
  top: 0;
  transition: transform 0.9s var(--ease-out), opacity var(--dur-micro) var(--ease-out), background var(--dur-micro) var(--ease-out);
}

.seo-pack__row {
  height: var(--pack-row);
  display: grid;
  grid-template-columns: 26px minmax(0, 1fr);
  grid-template-rows: auto auto;
  column-gap: 10px;
  align-content: center;
  padding: 0 10px;
  border-radius: 10px;
  transform: translateY(calc(var(--slot) * var(--pack-row)));
}

.seo-pack__ltr {
  grid-row: 1 / 3;
  align-self: center;
  position: relative;
  z-index: 0;
  width: 22px;
  height: 22px;
  display: grid;
  place-items: center;
  font-family: var(--f-mono);
  font-size: 10px;
  color: var(--bg);
}

.seo-pack__ltr::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  border-radius: 50% 50% 50% 0;
  rotate: -45deg;
  background: var(--ink-3);
  transition: background var(--dur-micro) var(--ease-out);
}

.seo-pack__name {
  font-size: 14px;
  font-weight: 600;
  letter-spacing: -0.01em;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.seo-pack__meta {
  display: flex;
  align-items: center;
  gap: 7px;
  font-size: 12px;
  color: var(--ink-3);
  white-space: nowrap;
  overflow: hidden;
}

.seo-pack__meta b {
  color: var(--ink);
  font-weight: 600;
  font-variant-numeric: tabular-nums;
}

.seo-stars {
  width: 55px;
  height: 10px;
  flex: none;
  mask-size: 11px 10px;
  -webkit-mask-size: 11px 10px;
  background: linear-gradient(90deg, var(--ice-2) calc(var(--r) / 5 * 100%), color-mix(in oklab, var(--ink-3) 45%, transparent) 0);
}

.seo-pack__row--you {
  background: color-mix(in oklab, var(--ice) 9%, transparent);
  box-shadow: inset 0 0 0 1px var(--line-strong);
}

.seo-pack__row--you .seo-pack__ltr::before {
  background: var(--ice);
}

.seo-pack__row.is-off,
.seo-org__row.is-off {
  opacity: 0;
}

.seo-org {
  position: relative;
  margin-top: 10px;
  height: calc(var(--row) * 6 + var(--lane));
}

.seo-org__row {
  height: var(--row);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 3px;
  padding: 0 14px;
  border-radius: 12px;
  transform: translateY(calc(var(--slot) * var(--row) + var(--deep, 0) * var(--lane)));
}

.seo-org__site {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  color: var(--ink-3);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.seo-org__site i {
  width: 14px;
  height: 14px;
  border-radius: 50%;
  flex: none;
  background: var(--bg-2);
  box-shadow: inset 0 0 0 1px var(--line-strong);
}

.seo-org__title {
  font-size: 16px;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ice-2);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  padding-right: 64px;
}

.seo-org__row--you {
  z-index: 2;
  background: color-mix(in oklab, var(--ice) 9%, var(--bg-1));
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 18px 50px -18px color-mix(in oklab, var(--blue) 80%, transparent);
}

.seo-org__row--you .seo-org__title {
  color: var(--ink);
}

.seo-org__row--you .seo-org__site i {
  background: var(--ice);
}

.seo-org__rankchip {
  position: absolute;
  right: 12px;
  top: 50%;
  translate: 0 -50%;
  font-family: var(--f-mono);
  font-size: var(--t-micro);
  letter-spacing: 0.08em;
  color: var(--bg);
  background: var(--ice);
  padding: 5px 9px;
  border-radius: 999px;
  font-variant-numeric: tabular-nums;
  transition: background var(--dur-micro) var(--ease-out), scale var(--dur-micro) var(--ease-out);
}

.seo-org__rankchip.is-pop {
  scale: 1.18;
}

.seo-stage.is-deep .seo-org__row--you {
  background: color-mix(in oklab, var(--ink-3) 8%, var(--bg-1));
  box-shadow: inset 0 0 0 1px var(--line);
}

.seo-stage.is-deep .seo-org__row--you .seo-org__title {
  color: var(--ink-2);
}

.seo-stage.is-deep .seo-org__rankchip {
  background: var(--ink-3);
}

.seo-org__lane {
  position: absolute;
  left: 0;
  right: 0;
  top: calc(var(--row) * 5);
  height: var(--lane);
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 0 14px;
  font-family: var(--f-mono);
  font-size: var(--t-micro);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
  opacity: 0;
  transition: opacity var(--dur-micro) var(--ease-out);
}

.seo-org__lane span:last-child {
  color: var(--ink-3);
}

.seo-org__lane-line {
  flex: 1;
  height: 1px;
  background: repeating-linear-gradient(90deg, color-mix(in oklab, var(--ink-3) 50%, transparent) 0 5px, transparent 5px 10px);
}

.seo-stage.is-below .seo-org__lane {
  opacity: 1;
}

.seo-org__lane {
  color: var(--ice);
}

.seo-stage.is-deep .seo-org__lane {
  color: var(--ink-3);
}

.seo-stage:not(.is-deep) .seo-org__lane-line {
  background: repeating-linear-gradient(90deg, var(--line-strong) 0 5px, transparent 5px 10px);
}


.seo-proof {
  position: relative;
  padding: var(--space-section-lg) 0 clamp(60px, 7vw, 110px);
  background: radial-gradient(50% 50% at 50% 60%, color-mix(in oklab, var(--blue) 9%, transparent), transparent 70%);
}

.seo-proof .head-center .lede {
  max-width: 36em;
}

.seo-proof__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(16px, 2vw, 28px);
  perspective: 1400px;
}

.seo-gbp {
  --rx: 0deg;
  --ry: 0deg;
  --gx: 50%;
  --gy: 0%;
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  grid-template-areas:
    "top top"
    "label bars"
    "nums bars"
    "foot foot";
  column-gap: 24px;
  padding: clamp(24px, 3vw, 44px);
  border-radius: var(--radius);
  background: var(--bg-1);
  box-shadow: inset 0 0 0 1px var(--line);
  overflow: hidden;
  transform: rotateX(var(--rx)) rotateY(var(--ry));
  transition: box-shadow var(--dur-ui) var(--ease-out);
}

.seo-gbp:hover {
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 50px 100px -50px color-mix(in oklab, var(--blue) 70%, transparent);
}

.seo-gbp__shine {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: radial-gradient(40% 50% at var(--gx) var(--gy), color-mix(in oklab, var(--ice) 10%, transparent), transparent 70%);
}

.seo-gbp__top {
  grid-area: top;
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: clamp(32px, 5vw, 64px);
}

.seo-gbp__top img {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  object-fit: contain;
  padding: 6px;
  background: var(--bg-2);
  box-shadow: inset 0 0 0 1px var(--line);
}

.seo-gbp__mono {
  width: 56px;
  height: 56px;
  flex: none;
  display: grid;
  place-items: center;
  border-radius: 50%;
  font-weight: 800;
  font-size: 19px;
  letter-spacing: -0.04em;
  color: var(--ice);
  background: radial-gradient(circle at 30% 25%, color-mix(in oklab, var(--ice) 18%, var(--bg-2)), var(--bg-2));
  box-shadow: inset 0 0 0 1px var(--line-strong);
}

.seo-gbp__name {
  display: block;
  font-size: var(--t-q);
  font-weight: 650;
  letter-spacing: -0.02em;
}

.seo-gbp__label {
  grid-area: label;
  font-family: var(--f-mono);
  font-size: var(--t-label);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-2);
}

.seo-gbp__nums {
  grid-area: nums;
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 0 0.12em;
  margin-top: 8px;
  font-weight: 700;
  font-size: clamp(48px, 4.4vw, 72px);
  line-height: 0.9;
  letter-spacing: -0.07em;
  font-variant-numeric: tabular-nums;
}

.seo-gbp__nums s {
  font-size: 0.42em;
  letter-spacing: -0.04em;
}

.seo-gbp__arrow {
  font-size: 0.34em;
  color: var(--ice);
  margin-right: 0.18em;
  letter-spacing: 0;
}

.seo-gbp__nums b {
  background: linear-gradient(180deg, var(--ink) 30%, var(--ice-2));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.seo-gbp__bars {
  grid-area: bars;
  align-self: end;
  display: flex;
  align-items: flex-end;
  gap: 8px;
  height: clamp(90px, 9vw, 150px);
}

.seo-gbp__bars i {
  width: clamp(18px, 2vw, 30px);
  height: calc(var(--h) * 100%);
  border-radius: 6px 6px 2px 2px;
  background: color-mix(in oklab, var(--ink-3) 40%, transparent);
  transform-origin: 50% 100%;
}

.seo-gbp__bars i + i {
  background: linear-gradient(180deg, var(--ice), color-mix(in oklab, var(--blue) 60%, transparent));
  box-shadow: 0 0 30px -4px color-mix(in oklab, var(--blue) 80%, transparent);
}

.seo-gbp__foot {
  grid-area: foot;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 16px;
  margin-top: clamp(28px, 4vw, 48px);
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.seo-gbp__link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 15px;
  font-weight: 600;
  color: var(--ink);
}

.seo-gbp__link svg {
  width: 15px;
  height: 15px;
  color: var(--ice);
  transition: transform var(--dur-ui) var(--ease-out);
}

.seo-gbp:hover .seo-gbp__link svg {
  transform: translateX(4px) rotate(-45deg);
}

.seo-compound {
  padding: clamp(80px, 9vw, 140px) 0 clamp(60px, 7vw, 110px);
  border-top: 1px solid var(--line);
  overflow: hidden;
}

.seo-compound__line {
  margin: 0;
  font-size: var(--t-lg);
  line-height: 0.95;
  letter-spacing: -0.05em;
  font-weight: 700;
  max-width: 11em;
  text-wrap: balance;
}

.seo-compound__line > span {
  display: inline-block;
}

.seo-compound__line .serif {
  font-weight: 400;
  color: var(--ice);
  font-size: 1.08em;
  letter-spacing: -0.035em;
}

.seo-compound__sub {
  margin: clamp(28px, 4vw, 48px) 0 0 auto;
  max-width: 30em;
  font-size: var(--t-lede);
  line-height: 1.6;
  color: var(--ink-2);
}

.seo-check {
  padding: var(--space-section) 0;
  background: radial-gradient(40% 40% at 8% 40%, color-mix(in oklab, var(--blue) 8%, transparent), transparent 70%);
}

.seo-check__meta {
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 20px;
}

.seo-check__meta .lede {
  max-width: 26em;
}

.seo-check__list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.seo-item {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr) 48px;
  gap: 24px;
  align-items: start;
  padding: clamp(26px, 3vw, 40px) 0;
  border-bottom: 1px solid var(--line);
}

.seo-item::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -1px;
  height: 1px;
  background: linear-gradient(90deg, var(--ice), transparent);
  transform-origin: 0 50%;
  transform: scaleX(var(--done, 1));
  transition: transform 1.2s var(--ease-out);
}

.seo-item__name {
  margin: 0;
  font-size: var(--t-h4);
  line-height: 1.05;
  letter-spacing: -0.04em;
  font-weight: 650;
  transition: color var(--dur-ui) var(--ease-out);
}

.seo-item__desc {
  margin: 0;
  font-size: 15.5px;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 34em;
}

.seo-item__tick {
  justify-self: end;
  width: 40px;
  height: 40px;
}

.seo-item__tick svg {
  width: 100%;
  height: 100%;
  fill: none;
  stroke-width: 1.4;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.seo-item__tick circle {
  stroke: var(--line-strong);
  fill: color-mix(in oklab, var(--ice) 10%, transparent);
  transition: fill var(--dur-ui) var(--ease-out), stroke var(--dur-ui) var(--ease-out);
}

.seo-item__tick path {
  stroke: var(--ice);
  stroke-width: 2;
  stroke-dasharray: 16;
  stroke-dashoffset: 0;
  transition: stroke-dashoffset 0.9s var(--ease-out) 0.15s;
}

.seo-check.is-live .seo-item {
  --done: 0;
}

.seo-check.is-live .seo-item .seo-item__name {
  color: var(--ink-3);
}

.seo-check.is-live .seo-item__tick circle {
  fill: transparent;
  stroke: var(--line);
}

.seo-check.is-live .seo-item__tick path {
  stroke-dashoffset: 16;
}

.seo-check.is-live .seo-item.is-done {
  --done: 1;
}

.seo-check.is-live .seo-item.is-done .seo-item__name {
  color: var(--ink);
}

.seo-check.is-live .seo-item.is-done .seo-item__tick circle {
  fill: color-mix(in oklab, var(--ice) 10%, transparent);
  stroke: var(--line-strong);
}

.seo-check.is-live .seo-item.is-done .seo-item__tick path {
  stroke-dashoffset: 0;
}

.seo-why {
  padding: var(--space-section) 0;
  border-top: 1px solid var(--line);
}

.seo-why__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(12px, 1.4vw, 20px);
  margin-top: var(--space-head);
}

.seo-why__item {
  position: relative;
  overflow: hidden;
  padding: clamp(26px, 3vw, 40px);
  border-radius: var(--radius);
  background: var(--bg-1);
  box-shadow: inset 0 0 0 1px var(--line);
  transition: box-shadow var(--dur-ui) var(--ease-out), transform var(--dur-ui) var(--ease-out);
}

.seo-why__item:hover {
  transform: translateY(-4px);
  box-shadow: inset 0 0 0 1px var(--line-strong), 0 40px 90px -50px color-mix(in oklab, var(--blue) 70%, transparent);
}

.seo-why__item::after {
  display: none;
  content: attr(data-n);
  position: absolute;
  right: -0.06em;
  bottom: -0.28em;
  font-weight: 800;
  font-size: clamp(120px, 12vw, 200px);
  line-height: 1;
  letter-spacing: -0.08em;
  color: transparent;
  -webkit-text-stroke: 1px var(--line-strong);
  pointer-events: none;
}

.seo-why__item h3 {
  margin: 0 0 12px;
  font-size: var(--t-h4);
  line-height: 1.05;
  letter-spacing: -0.045em;
  font-weight: 650;
}

.seo-why__item p {
  margin: 0;
  font-size: 15.5px;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 30em;
}

.seo-why__item a {
  color: var(--ink);
  text-decoration: underline;
  text-decoration-color: var(--line-strong);
  text-underline-offset: 3px;
  transition: color var(--dur-micro), text-decoration-color var(--dur-micro);
}

.seo-why__item a:hover {
  color: var(--ice);
  text-decoration-color: var(--ice);
}

.seo-pair {
  padding: 0 0 var(--space-section);
}

.seo-pair__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(16px, 2vw, 24px);
}

.seo-more {
  padding: var(--space-section) 0;
  border-top: 1px solid var(--line);
}

.reduced .seo-map__sweep,
.reduced .seo-pin__pulse,
.no-anim .seo-map__sweep {
  animation: none;
  opacity: 0;
}

@media (prefers-reduced-motion: reduce) {
  .seo-map__sweep,
  .seo-pin__pulse {
    animation: none;
    opacity: 0;
  }
}

@media (max-width: 1020px) {
  .seo-stage__grid {
    grid-template-columns: minmax(0, 1fr);
  }
  .seo-serp__frame {
    transform: none;
  }
  .seo-item {
    grid-template-columns: 44px minmax(0, 1fr) 40px;
  }
  .seo-item__desc {
    grid-column: 2 / 3;
  }
  .seo-item__tick {
    grid-column: 3;
    grid-row: 1;
  }
  .seo-pair__grid {
    grid-template-columns: minmax(0, 1fr);
  }
}

@media (min-width: 821px) and (max-width: 1020px) {
  .seo-stage.is-live .seo-rank {
    display: none;
  }
}

@media (max-width: 820px) {
  .seo-hero {
    justify-content: flex-start;
    padding-top: 104px;
    min-height: 0;
  }
  .seo-map {
    top: 70px;
    right: 50%;
    width: min(124vw, 640px);
    transform: translateX(50%);
  }
  .seo-hero__atmos {
    background:
      radial-gradient(70% 36% at 60% 30%, var(--glow-a), transparent 70%),
      var(--bg);
  }
  .seo-hero__atmos::after {
    background:
      linear-gradient(180deg, color-mix(in oklab, var(--bg) 60%, transparent) 0, transparent 16%, transparent 40%, var(--bg) 58%),
      linear-gradient(90deg, color-mix(in oklab, var(--bg) 70%, transparent), transparent 18%, transparent 82%, color-mix(in oklab, var(--bg) 70%, transparent));
  }
  .seo-hero .crumbs {
    margin-bottom: 0;
  }
  .seo-hero__title {
    margin-top: min(330px, 78vw);
  }
  .seo-hero__row {
    grid-template-columns: 1fr;
  }
  .seo-check__meta {
    align-items: flex-start;
  }
  .seo-proof__grid {
    grid-template-columns: minmax(0, 1fr);
  }
  .seo-stage {
    --row: 50px;
    --pack-row: 44px;
    --lane: 28px;
  }
  .seo-stage__pin {
    padding: 70px 0 20px;
    align-items: flex-start;
  }
  .seo-stage__grid {
    gap: 16px;
  }
  .seo-stage__panel {
    gap: 14px;
  }
  .seo-stage.is-live .seo-stage__panel {
    display: contents;
  }
  .seo-stage.is-live .seo-meter {
    order: 1;
  }
  .seo-stage.is-live .seo-serp {
    order: 2;
  }
  .seo-stage.is-live .seo-steps {
    order: 3;
    border-top: 0;
  }
  .seo-stage.is-live .seo-rank {
    display: none;
  }
  .seo-stage.is-live .seo-step {
    display: none;
    border-bottom: 0;
    padding: 0;
  }
  .seo-stage.is-live .seo-step.is-active {
    display: grid;
  }
  .seo-meter__ticks {
    margin-top: 10px;
  }
  .seo-meter__ticks i {
    height: 10px;
  }
  .seo-meter__bar {
    display: none;
  }
  .seo-serp__bar {
    height: 32px;
  }
  .seo-serp__body {
    padding: 12px 12px 12px;
  }
  .seo-serp__query {
    height: 38px;
    font-size: 14px;
    padding: 0 14px;
  }
  .seo-serp__tabs span {
    display: none;
  }
  .seo-pack {
    grid-template-columns: minmax(0, 1fr);
    padding: 8px;
    margin-top: 10px;
  }
  .seo-pack__map {
    display: none;
  }
  .seo-org {
    margin-top: 8px;
  }
  .seo-org__title {
    font-size: 14.5px;
    padding-right: 56px;
  }
  .seo-org__site {
    font-size: 11px;
  }
  .seo-step__desc {
    font-size: 14px;
    padding-top: 4px;
  }
  .seo-gbp {
    grid-template-areas:
      "top top"
      "label label"
      "nums bars"
      "foot foot";
  }
}

@media (min-width: 621px) and (max-width: 1020px) {
  .seo-check__list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    column-gap: 32px;
  }
  .seo-item {
    grid-template-columns: minmax(0, 1fr) 36px;
    gap: 14px;
  }
  .seo-item__head {
    grid-column: 1;
    align-self: center;
  }
  .seo-item__desc {
    grid-column: 1 / -1;
  }
  .seo-item__tick {
    grid-column: 2;
    grid-row: 1;
    width: 34px;
    height: 34px;
  }
}

@media (max-width: 620px) {
  .seo-check__list,
  .seo-why__grid,
  .seo-pair__grid {
    --swipe-w: 82%;
    border-top: 0;
  }
  .seo-item {
    grid-template-columns: minmax(0, 1fr) 34px;
    align-content: start;
    gap: 12px;
    padding: 24px 22px;
    border: 0;
    border-radius: var(--radius);
    background: var(--bg-1);
    box-shadow: inset 0 0 0 1px var(--line);
  }
  .seo-item::before {
    left: 22px;
    right: 22px;
    bottom: 0;
  }
  .seo-item__head {
    grid-column: 1;
    align-self: center;
  }
  .seo-item__desc {
    grid-column: 1 / -1;
    font-size: 15px;
  }
  .seo-item__tick {
    grid-column: 2;
    grid-row: 1;
    width: 34px;
    height: 34px;
  }
  .seo-why__item {
    padding: 24px 22px 40px;
  }
  .seo-why__item p {
    font-size: 15px;
  }
  .seo-pin__name {
    font-size: 15px;
  }
  .seo-pin__rank {
    min-width: 46px;
    font-size: 22px;
  }
}

@media (max-width: 520px) {
  .seo-hero__title {
    font-size: 16.4vw;
  }
  .seo-hero__kicker {
    font-size: 16px;
  }
  .seo-hero__actions .btn {
    flex: 1 1 100%;
  }
  .seo-map__chip {
    display: none;
  }
}