7 Methods We Use To Help Schools Add $3,000/mo Each Month Like Clockwork!
7 Methods We Use To Help Schools Add $3,000/mo Each Month Like Clockwork!
Dear School Owner,
Thank you for your attention. We do not take it lightly and we will do our absolute best to keep it and earn more of it.
We promise you that reading this from start to finish will increase your revenue.
Here are the 7 methods we use to help schools add $3,000/mo each month... Even if you suck at sales :)
The Truth
Our industry has shifted dramatically. We’ve gone from relying on word-of-mouth referrals and print ads to depending on lead generation websites and Facebook Ads agencies.
But here’s the issue: there’s been no real innovation in the last five years.
Every school is stuck in the same cycle:
They hire a Facebook Ads agency.
They work together for three months.
They don’t see the results they expected—usually due to low-quality leads and no-shows.
They move on to another agency, repeating the same mistakes.
Why Does This Keep Happening?
The root cause is a lack of education.
Most agencies offer cookie-cutter solutions that fail to address the unique challenges of martial arts schools.
Without a clear understanding of what actually works, schools are left guessing—and wasting time and money.
Keeping It Real
If you want to scale your school, you can’t just blindly pick ads or agencies. You need to understand the ins and outs of effective marketing yourself to make an informed decision.
And if you’re looking for a hands-off, proven, and fully tailored approach, you need a partner who:
Understands the unique challenges of martial arts schools.
Crafts strategies designed specifically for your business.
Handles everything from start to finish so you can focus on doing what you love.
That’s where we come in.
In this guide, I’ll show you the 7 methods we use to help schools add $3,000/mo each month like clockwork.
This isn’t theory. It’s what’s working right now.
Results:
Alexandre Gerrits
"Before I had 12 kids in the summer and now in just above a month and a half I have 45 kids"
+33 Students in 48 Days
Jason Wiseman
"I went from 15 students up to almost 40 students inside of a month, month and a half."
+$3,120/Month in the First 30 Days
Constantine Manthey
"I've grown my total student count from roughly 20-22 students to 36 students. That includes people who jumped off from contracts that expired."
Net +15 Students in 32 Days
Paulo Gazze Jr.
Paulo Gazze got 5 students in his first 7 days.
+$800 in First 7 Days
Jason Allen
"We have enrolled 20 in August with a few more days to go. Best month of the year so far.
+$3,000/Month in the First 30 Days
Paulo Gazze Jr.
Paulo Gazze got 5 students in his first 7 days.
+$800 in First 7 Days
Jason Allen
"We have enrolled 20 in August with a few more days to go. Best month of the year so far."
+$3,000/Month in the First 30 Days
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1. Online Presence
Your online presence is the bedrock of your school’s marketing success.
If people can't find you—or what they find doesn't wow them—you're losing students before they even walk through your doors.
Here’s what goes into building a bulletproof online presence:
A High-Converting Website
Your website isn’t an online brochure—it’s your best salesperson.
Marketing will draw many visitors to your site, looking for more info. Without a high-converting website, you're pouring water into a bucket with holes.
The goal isn’t to overload visitors with details but to guide them to take action. A common mistake is putting prices on the site.
Price without context is always too expensive, so give them the context first.
Another misstep is listing your class schedule. If someone sees a time that doesn’t work for them, they might dismiss the idea of training.
After you speak with them and communicate the real benefits of martial arts, they will make time for it.
Here’s how we do it: Instead of giving too much upfront, we make visitors fill out a quick form to get more information. After they submit, they’re redirected to a calendar, and we also send the schedule via text. Now, you have their contact info and a clear path to follow up.
These sites convert. They show the life-changing benefits of martial arts. They keep leads eager to learn more.
Social Media
Social media is where your school shows it’s alive and kicking. It’s not just about posting photos—it’s about showing that if they walk in, they’ll actually see people.
Posting at least once a week is a must. The last thing you want is a potential student checking your page and seeing your last update was three years ago.
You can take the hassle out by pre-creating 52 posts and scheduling them for the entire year. It’s a set-it-and-forget-it system that keeps your posting consistent.
Tagging students in posts and stories shows their hard work. It makes them feel valued. Plus, when they share it, your school gets more visibility without lifting a finger.
Post about shoutouts, event updates, group photos, and promotions.
Paid Ads
Paid ads can be a game-changer—but they’re tricky.
They cost money to run and even more to test. Without a solid plan, it’s easy to burn through your budget quickly.
Start with Facebook and Instagram ads. They deliver faster results, but only if you’ve got a good intake system to handle leads. Here’s the blueprint:
Set Up a CRM. Find a CRM that connects to Facebook to automate your lead flow. If you lack a CRM, run an engagement campaign. The call-to-action in that case would be to get a message on Instagram or Facebook so you can call them.
Target Locally. Stick to a 6-mile radius around your school. For adults, focus on the most common gender at your school (usually males). For parents, target moms. If the audience is over 90k, narrow it. Use detailed targeting for parents, or reduce the radius for adults.
Test Your Ads. Start with three ad sets, each testing different copy and creatives. Total ad spend should be more than $25/day.
Now how do you find winning ads? Something called Canva and the Meta Ads Library.
Meta Ads Library lets you spy on competitors and successful schools to see what’s working. It saves you from wasting thousands on split testing and months on guesswork.
Canva is your go-to for copying and designing professional, eye-catching ads.
At Veuze Media, we’ve done the heavy lifting. Stick around until the end to learn how you can access our library of proven, high-performing ads.
Here are some pro tips to start ahead of everyone else:
Text-only ads perform well. They break users' visual patterns of scrolling through images and videos.
Test out video ads. They get fewer leads, but they're much higher quality. Below is a great example.
Never use stock photos. Always use high-quality images from your school. Group photos with diverse demographics work best.
The goal of your ad is to grab attention, highlight benefits, and end with a strong CTA. Target your copy to a specific area and demographic. Focus on the benefits of martial arts, not your school's history or achievements. Beginners and parents care more about what’s in it for them.
Below is one of our best ad graphics and copy for adult males. Feel free to repurpose it using this Canva link.
💪 ATTENTION POUGHKEEPSIE MEN!! We're looking for 16 guys that want to learn to fight and shed pounds!🙌🙌
Honestly, it’s a win-win for both of us. Learn Jiu-Jitsu & Muay Thai and get a FREE 10 DAY PASS which can kick start your life-changing transformation 🍕🔄💪 and I get an awesome new student!
PLUS, we like having awesome people like you around. It’s pretty much why we do what we do 😎. What do you get with the pass?
You’ll get:
✔️ More confidence, discipline & focus while getting that body you always WANTED!
✔️ A Motivating and SAFE environment with welcoming students
✔️ Learn & Improve your Self Defense Skills to DEFEND YOURSELF and GAIN CONFIDENCE
PLUS, this is just the tip of the iceberg! This program drastically changes lives in just a few short weeks!
We’ve built a remarkable school that works and filled it with people just like you. It’s time to let go of the past version, We’ve only got 16 spots and it’s first-come, first-serve.
P.S. We can’t wait to take this journey with you!
You can also try YouTube, TikTok, Google, or any other type of ad. Be sure to research the pros and cons of each. There is no "superior" ad platform.
SEO
Having strong SEO is like having a prime location on Google. Ranking higher means more students find you instead of your competitor down the street.
Also, leads from organic searches are better. They're searching for martial arts, so they're more likely to sign up.
Google Reviews: Reviews are huge for both credibility and rankings. Step one is setting up a Google Business Profile—it should look like the example below.
Once that's done, ask current members for reviews. Do this in person as a group at the end of class.
Pro tip: If someone from out of town drops in for a class, offer a 50% discount on the drop-in fee in exchange for a Google review.
Site Optimiztaion: A site must look good, but that's not enough. It needs fast load times and mobile responsiveness. It must have clear calls to action, tracking codes, and regular performance-based updates.
If that sounds overwhelming, it’s because it is.
Start by running your site through an online SEO checker like this one. Then, address the recommendations. But true optimization requires ongoing work.
2. Solving The Show Rate Problem
Solving the show rate problem boils down to mastering lead nurturing.
It’s such a critical topic that you could easily write an entire book about it.
In terms of ROI, lead nurturing often outweighs sales itself.
A top-notch closer can lock in about 90% of their sales (excluding the occasional internet oddball—it’s healthy to turn away the 10% that don't fit). If you’re closing 100%, you’re probably letting in people you shouldn’t.
The difference between a great closer and a poor one is about 2x. In other words, strong sales skills can double your revenue from the same ad spend, which is a lot, btw.
Here's the key point: Businesses with poor lead nurturing get 5-10% of leads to show up. In contrast, those with excellent nurturing see 40-50%. This means a difference of 4 to 10 times more.
That's a HUGE LEAP, much greater than just improving sales skills.
Strong lead nurturing is the secret.
A 4-10x difference isn’t something you can ignore, and the best part? It’s achievable with consistent effort.
Speed
This has two functions.
First, speed from opt-in to initial contact. If you don't contact your leads within five minutes of opting in, you're leaving money on the table.
Second, timing. If a lead messages you back at a time that works for them and you don’t respond quickly, you’ve missed your window to book them.
This happens over and over, and it’s one of the most common reasons leads go cold.
Following up properly requires constant attention and long hours. It’s not glamorous work, and it’s why it’s so hard to find people willing to do it.
But here’s the truth: speed is everything. The faster you respond, the higher your chances of converting that lead.
Volume
How many times you follow up can make or break whether a lead responds. Most of the time, you’re trying to catch them when they actually have a minute to look at their phone.
The first 5 days are everything—94% of appointments get booked during this window. That's the 95/5 rule. Work hard for the first 5 days. You'll get 95% of the results (not counting long-term follow-ups).
If you hit your leads three times a day during this period, your chances of booking them skyrocket. Early and consistent effort is what gets it done.
Personalization
Personalization is tough to pull off at scale, which is why automations became so popular. They worked great at first, but people caught on fast and started ignoring them.
The key now is making leads feel like they’re talking to a real person.
Simple things can help a lot. Send voice messages, short videos, GIFs, and emojis. Or, ask open-ended questions. Basically, communicate like a human—not a robot (or virtual assistant). Talk about their goals for themselves or their child.
When people know you're real, they’re much more likely to respond and actually show up.
Pro Tip: Snap a selfie of yourself holding a uniform or some gear you hand out at trials. Then, 24 hours before their appointment, send this text:
"Hey [First Name], excited to see you at your trial tomorrow! I’m setting aside a uniform—what size should I grab for you?"
This makes it look like you went out of your way for them and gives them a little extra nudge to show up. It’s personal, it’s thoughtful, and it works.
Pro Tip 2: Intentionally make a small typo, then correct it in a follow-up message:
"Hi Susan, it's Vincent. What's your top goak coming into your first session?"
Wait three seconds.
"goal*"
Don't believe us? Check the image below for a real-world example of this working in action.
Availability
If you don’t have open times for people to book, they can’t get scheduled.
If they can’t get scheduled, they definitely won’t show.
It’s that simple—it’s a prerequisite.
Here’s the thing: people are way more likely to show up when the time is convenient for them. If your availability is limited, they must adjust to fit your schedule. That usually means picking a less ideal time.
Less availability = more excuses for leads.
So, give your leads options. Morning, lunch, evenings, weekends—whatever works for them.
Also, more slots don't just get people in the door. They make selling memberships easier. There's no "Your class schedule doesn't work for me" excuse. Additionally, more classes increase the value of unlimited memberships.
You should allow multiple bookings per time slot. First, calculate your capacity for shows in each slot. Then, double that number to account for no-shows. This gives you the ideal booking limit.
More available spots lead to more students.
3. Solving The Sales Problem
The final step in signing up new students? Converting trial participants into paying members.
It’s all about increasing percieved value of signing up. Forget the high-pressure tactics—focus on delivering so much value that it’s an obvious “yes.”
They need to feel that paying $200/month will give them far more than $200/month back in value.
Selling Environment
Your facility should scream “professional,” “clean,” and “welcoming.” People are already judging the space before they even meet you, so make sure it’s working for you.
The goal is to let the facility sell the membership, not you.
Here's what you need:
No clutter. Keep it clean and organized. If something doesn’t belong, get rid of it.
Modern design. White walls, dark ceilings, neutral mats (white to dark grey). Simple but sharp.
Plants. Yes, plants. They’re cheap and make the space feel alive.
Clean mats and floors. No excuses here. People notice.
A seating area with a view. Parents want to watch their kids. Adults want somewhere to sit.
A sharp, professional look isn’t about being fancy—it’s about showing people you take pride in your school.
Here’s an example we came across online. Quick disclaimer: we don’t work with the school in this photo, but it’s such a solid example we had to include it. The seating area is off-camera. The plants are just outside the windows which works perfectly fine.
Hang Up Social Proof: Every person who walks into your school has a goal in mind.
For parents, it might be improving their kid’s behavior. For adults, maybe it’s fitness or confidence.
Your job? Convince them that your program delivers exactly that.
Here’s what to do:
Gather Reviews. Print out all your Google, Facebook, and Yelp reviews. If you want to be fancy, use Canva to make them look consistent (like this template: Canva Example).
Display Achievements. Hang up anything that says “we’re legit”—certificates, trophies, medals, photos with martial arts icons, etc. If you don’t have much, you can even order generic certificates online.
Use Group Photos. Showcase high-quality photos of your students—kids, adults, families. The more variety, the better. People want to see themselves reflected in your school.
Build Your “Wall of Fame”. Put all this stuff in one spot where everyone will see it—like the waiting area or wherever you have sign-ups. Don’t just tape up paper. Use plaques or clean frames. Make it so packed they think you ran out of wall space, not social proof.
The photo below is a solid example we found online. It’s actually from a CrossFit gym, so you’ll see some before-and-after shots. For your school, swap those out with group photos to make it more relevant.
Nail the Little Details: Sometimes, it’s the small things that seal the deal. For example:
Contracts & Sign-In Sheets: Hand over a sign-in sheet that’s already full or a stack of signed contracts when it’s their turn. The message? “You already have a thriving business and are the expert. You have a school that the community loves.”
1. Pre-Trial Preparation
The trial class is your one shot to impress both the child and the parents. It’s about building excitement, trust, and showing them the value of what you offer.
By the end of the trial, you want them so impressed that the hard selling is already done.
Set the stage for success by getting all the details locked in before they even walk in the door.
Call the Lead: Confirm the appointment. Answer questions. Ask about their goals.
Get Decision-Makers Involved: Make sure both parents attend—no decision-makers = no sale.
Prep Your Team: Write the student’s name on a visible whiteboard near the entrance. When they walk in and see their name, they’ll feel welcomed right away. Bonus: It’s also a great reminder for you to greet them by name. For parents, make sure the child’s name is included too.
Repetition: Practice makes improvement. You should know exactly what to say and how to say it, without sounding rehearsed. Confidence and clarity will make all the difference.
2. Before Class Starts
First Impressions Matter.
When the family walks in, have your assistant instructor greet them first. Let them build a little rapport, keep the energy high, and then say, “The head coach will be right over to meet you" and have them wait 5-10 sec.
Why? It makes the head instructor feel important. That subtle “He’ll be right over” line sets the tone for authority without being pushy.
When you meet them, introduce yourself warmly and give the kid a high-five. It breaks the ice and gets them comfortable right away.
Pre-Frame the Class.
Once everyone’s settled, explain how the trial will work with this simple script:
“Here’s how it works: today’s class is an assessment. We’re just making sure your child is a good fit for our program. If we feel like it’s a good fit, we'll let you know and you can decide from there.”
This approach sets expectations right away. By framing the trial as an “assessment,” it flips the script: now they want their child to impress you. It positions your school as something exclusive, not something just anyone can walk into.
It also lets you turn away anyone who doesn’t fit your school’s culture, keeping your school culture focused and positive.
Show Them Around.
Give them a quick tour of the facility. Walk past certifications on the wall, point out photos of smiling students, and mention any testimonials. Let the space quietly speak for itself.
Make sure to show the parents where they’ll sit during the class. Bonus points if you can seat them next to another parent who already loves your program so they can chat together.
The Welcome Package.
Before class starts, hand the parents a clean, professional welcome package. It should include:
Membership pricing.
A sample schedule.
Key life skills their child will learn through the program.
The idea is to subtly warm them up to the value of what you’re offering, without overwhelming them. It also makes the end less rushed. They have more time to discuss membership options.
3. During Class
Make the Kid Feel at Home
Introduce the child to another student around the same age and say, “This is your buddy for today. They’ll be with you the whole class.” This helps the new student feel included right away.
Balance the Class
You’re not just selling the kid—you’re selling the parents, too.
If the parents are here because they want more discipline, lean into structure and focus early in the class. If the kid just wants to have fun, finish strong with an exciting activity like breaking a board or a group game.
Balance is key. Focus too much on the parents, and the kid gets bored. Make it all fun, and parents think it’s a daycare.
4. Midway Check-In
About halfway through class, casually join the parents as they watch. Start with something light:
“You know, [KID’S NAME] is doing great out there. You’ll hear more from the instructor at the end of class, but I think they’d be a fantastic fit for the program. What do you think so far?”
If they’re showing interest, follow up with:
“Have you had a chance to look through the welcome package? Any questions about memberships?”
Usually they'll have 1 or 2 questions. Regardless of what they ask, just summarize all the memberships from most expensive to least expensive.
And then you say:
“You could start with the [EXPENSIVE MEMBERSHIP], but honestly, [KID’S NAME] doesn’t need that yet. I’d recommend starting with our [LESS EXPENSIVE MEMBERSHIP]. Two classes a week is a great starting point.”
Let them reply.
Then introduce your first-day enrollment package:
“By the way, the $200 enrollment fee includes the uniform you see over there. If you enroll before leaving today, we’ll waive that $200 fee entirely and it'll just be [MEMBERSHIP COST].”
You need a strong incentive to close the deal on day one. This isn’t about being pushy; it’s about making it easy for them to say yes while they’re most excited.
If you don’t have a uniform or anything tangible to offer, that’s fine. Just structure your memberships to include a $200 enrollment fee that you waive for same-day sign-ups.
The goal is to make the decision feel like a win for them while ensuring they don’t walk out the door without committing. You've done the hard work of getting them to show up. It's easier (and more profitable) to close the sale now than to get them to return later (which they probably won't).
5. Post-Trial Close
Here’s where you seal the deal. Confidence and enthusiasm are key.
When class wraps up, the instructor should bring the child over to the parents and say something like:
“[KID’S NAME] did really well today. We think they’d be a great fit for the program.”
Then you agree with them and turn to the child and ask:
“[KID’S NAME] what do you think? Did you have fun?”
If the kid says yes (which they should if you ran the class right), pivot back to the parents:
“Why don’t we go ahead and get [KID’S NAME] enrolled and sized for their uniform?”
If everything up to this point has been done right, they’ll often sign up on the spot.
But sometimes, they might still hesitate and throw out an objection.
6. Handling Objections
We're all human. People hate making decisions because they hate making mistakes. So your responsibility is to convince them that the REAL mistake is NOT making a decision.
If you hear, “We need to think about it,” respond confidently:
“I totally get that. Just out of curiosity, what are the variables you’re thinking through?”
If your school isn't using contracts, use this script for leads that are on the fence:
"I totally understand. But hey, I don't know if you know this, but most schools that you enroll at actually have contracts that are going to keep you trapped for 6 months, for a year. Here at school name, we don’t have any contracts at all, so worst-case scenario, if it’s not a good fit, you don't really have anything to lose."
For more tips on overcoming objections, check out this guide: Objection Overcomes for Martial Arts.
7. Taking A Deposit
If they’re hesitant to sign up on the first day, let them put down a $50 deposit to hold their first-day enrollment package for a second visit. They’ll get the $50 back when they come in, regardless of whether they sign up.
It gives them time to think without feeling ripped off.
It guarantees they'll show up for the second visit.
It can secure their card info to make the close easier next time.
It keeps your school authentic because your sticking with the rules
Here's the script:
"I totally understand, we actually have a lot of families who don't want to sign up right away, but our first day enrollment package is only for people who enroll on the first day. It wouldn't be fair to others if we didn’t stick to it. With that said, we understand you might want more time, which is why you can put down a $50 deposit to lock in the package. When you come back, you’ll still get the discount, and we’ll refund your $50 right away, no matter what you decide. Fair enough?"
If someone refuses to give a deposit, they’re not serious about signing up. Also, make sure to schedule them for a second trial. These steps ensure a 100% show rate on second visits, and without them, your “maybes” are likely to ghost you.
Adjusting for Groups or Adults
For group trials, follow the same steps but address the entire group at once. Try to check the boxes of each individual. Keep the energy high and make sure each family feels seen and included.
For adult trials, don't do a midway check-in. Instead pull them out of class about 15 minutes before it ends to go over everything.
Mindset
Always approach the sale with childlike curiosity, and remember not to come off as confrontational. Also, people are most likely to enroll right after their first class because that’s when they’re the most excited.
Forget the typical sales pitch and think about it this way: you know firsthand how martial arts can change lives for the better. Your goal isn’t just to make a sale; it’s to genuinely help someone transform their life. This child could develop life-changing skills, grow healthier, become happier, and set themselves up for a more successful future.
You have the highest probability of making a real, positive impact right after their first class, so carry that conviction with you. It’s not just about closing a deal—it’s about helping someone take their first step toward a brighter future.
If you're interested in the entire sales process, resources, and want it tailored to your facility, stick around until the end.
4. Solving The Churn Problem
Churn is the silent assassin destroying schools around the world.
It sneaks up like a thief in the night, unnoticed until it becomes impossible to ignore.
But what if you addressed it right now?
At Veuze Media, we spend most of our time focusing on how to KEEP clients longer, because we know that's where the real impact—and money—is.
We've cracked the code: If you can WOW your students in their first 90 days, your lifetime value (LTV) will double. That means your revenue can double just by following this simple system during those critical first 90 days.
90 Day Journey
Day 1: Sign them up and, if they take the first day enrollment package, give them the free uniform or equipment right there.
Day 2: Send them a handwritten card. Also, shout them out in your school's private Facebook group with something like: "Big congrats to our newest student!"
Day 8: Give them a call to check in on how their experience’s been. No one’s too busy for a quick “how’s it going” chat, right?
Day 21: Catch them in person. Ask about their experience so far, get feedback, and casually talk about switching them to a longer-term membership or contract. Keep it light, don’t pressure.
Day 43: Send some branded swag—t-shirt, water bottle, hat—anything.
Day 55: Have a quick post-class chat to review their experience so far. “Hey, how are you liking it?” Simple, personal check-in.
Day 59: Send them a personal gift under $20. Could be a book, a gift card, something meaningful to them. People love surprises.
Day 85: Try again to upsell them to a longer-term membership. By now, you’ve built trust—this one should be easier.
Day 90: Grab a video testimonial. If they’re happy, they’ll be glad to help you market your school. Perfect for ads or social media.
Good Practises
Events, Seminars & Ceremonies: Make these a regular part of your culture.
Private Group: Start a private Facebook group, Instagram group profile, or WhatsApp chat for your current students. Keep it buzzing with activity early on—post updates, shoutouts, and conversation starters. Do the heavy lifting at first until your students naturally take over and keep the chatter going.
Social Media Posts & Tagging: Celebrate your students publicly. Everyone loves a bit of fame.
Encouragement & Positive Reinforcement: Let your students know they’re progressing. Compliments like “You’re a natural” or “Have you done this before? You’re really good” makes them feel talented so they're more likely to stick with martial arts as a long-term hobby.
Keep the School Quality High: Whether it's the facility, the classes, or the student base—quality = retention.
Store Credit: If you ever have to cancel a class on short notice or mess something up, give the affected students store credit. It’s a simple way to make up for the inconvenience, keeps them happy, and encourages them to stick around. Plus, if they’ve got credit to use on gear or future services, they’re less likely to leave.
Flexible Class Schedule: Life happens. Make sure they can always find a time that works.
Open Lines of Communication: Make feedback easy. You’re always improving and it helps students feel valued. Often, people leave over minor issues that could’ve been resolved if they felt heard.
By creating a system that shows them you care, they’ll want to stay. No one wants to drop out when they feel valued!
5. Expanding Profit
At the end of the day, it all comes down to three things:
Number of Students ✅
How Often Students Buy ✅
Average Membership Price
*credit: Alex Hormozi & Cale Owens
The Strange Truth About Price
Have you noticed that the students who pay you the least often get the worst results?
They skip classes, barely try, and expect miracles. Meanwhile, the ones paying more are usually the easiest to work with. They show up, listen, and put in the effort. It’s like a universal law of business.
Low prices mean low commitment.
When students don’t feel the financial pinch, they don’t take their training seriously. They miss classes, slack off, and then blame you when they don’t get results. No matter how much effort you pour into their success, they barely meet you halfway.
Higher prices create higher commitment.
When students invest more, they want their money’s worth. They show up, follow your guidance, and get results. They’re proud of their progress, and they tell their friends about your school. Everyone wins.
Raise Prices, Raise Success
Higher prices don’t just help your students—they transform your entire business.
More profit means you can hire better instructors, upgrade your facilities, and offer classes that keep students engaged.
When you charge too little, your margins shrink, and you can’t go above and beyond. Students see fewer results, and everyone, including you, feels drained.
Charging higher prices creates a positive cycle. You attract serious students who value their training. You build a team that’s proud of their impact. And, yes, you make more money.
The Math
Say you charge $100 a month and have $50 margins. Your making $50 profit per student.
Double your price to $200. Your revenue doubled, but your profit didn’t just double—it tripled. Why? Because your margin stays the same.
$200 - $50 = $150 profit.
A 2x increase in price leads to a 3x increase in profit. Simple math, huge impact.
Pro Tip: Charging bi-weekly instead of monthly can increase your annual revenue by about 8%. It also reduces losses from declined payments.
6. Hitting Goals
We’ve covered how to increase your number of students, boost what they pay, and keep them paying more often. Now, it’s time to set goals, benchmarks, and a plan of attack.
Let’s say you’re making $50k a month right now with an average membership fee of $200. You want to hit $100k a month within three years.
First, let’s break that down.
$50k a month means you have 250 students at $200 each. To reach $100k, you need 500 students. That’s an extra 250 students in three years.
Divide that by 36 months, and you need about 7 net new students each month. But don’t forget cancellations. If, on average, 5 students quit each month, you actually need to sign up 12 new students a month to grow.
Break that down further, and it’s just 3 new students a week. Suddenly, $100k a month seems a lot more achievable.
What’s the Plan?
To hit your target, you need to track a few key metrics:
Cost per lead (CPL)
Booking rate (how many leads book an appointment)
Show rate (how many show up)
Closing rate (how many enroll)
Let’s say you spend $1,000 a month on ads:
With a $20 CPL, that’s 50 leads.
If 50% of those leads book an appointment, that’s 25 bookings.
If 50% of those show up, that’s 12 appointments.
If you close 50%, you get 6 new students.
At $1,000 a month, you’re acquiring each student for about $166. To hit 14 new students a month, you could either:
Increase your ad spend to $2,500.
Improve your booking, show, and closing rates.
Even small KPI improvements matter. If you bump each rate by just 10%, that $1,000 ad spend can get you 10 students instead of 6. That means you only need to spend $1,500 a month to reach your goal. At Veuze Media, our average is 60% for each metric.
Tracking ROI the Right Way
A lot of school owners expect instant profits. That’s not realistic unless you’re charging high upfront fees. The real ROI comes over time.
You can track ROI two ways: by lifetime value (LTV) or monthly cash flow. Both are important, but monthly cash flow shows how much profit you’re actually making each month.
For example:
Month 1: Spend $1,000, sign 6 students, make $1,200. Your profit is $200.
By Month 6, if you’ve signed 36 students, you’re making $7,200 a month on a $6,000 spend.
That’s $19,200 in total profit. ($200+$1,400+$2,600+$3,800+$5,000+$6,200)
The key is sticking with it. Consistent marketing works if you give it time.
7. Free Boosts
Here are a few moves you can start using immediately for free:
1. Text or Call Past Leads and Members: Offer them a 10-day free trial. They already know your school, and now you’re giving them a no-risk reason to come back. Easy win.
2. Google Reviews: For the next two days, end class 5 minutes early. Sit everyone down and have them leave a Google review right then and there. Don’t just ask—make it part of the class.
3. Start a Referral Program: Keep it simple: “For every friend or family member you refer who signs up, you get a free month. Refer enough people, and you could train for free. Plus, more training buddies.”
4. Door-to-Door Awareness: Old-school, but it works. Hand out pamphlets in your community. Get face-to-face with potential students. People are more likely to check out your school if they’ve met you in person.
4. Physical Sign: A simple handwritten A-frame sign placed in high-traffic areas grabs attention and feels authentic. Rotate weekly messages between fun “gives” (like jokes or free t-shirts) and bold “asks” (like intro deals) to keep people curious and engaged.
5. Host Seminars: If you’re a smaller school, this is gold. Companies and schools often pay for martial arts seminars. I know a small school owner who makes 60% of his profits from just seminars.
Here’s the truth: These quick fixes can help, but they’re not long-term solutions. Without a solid foundation, proper coaching, and a real strategy, these will only take you so far. Think of them as band-aids—not a cure.
The Last Step: Your Shortcut to Success
The one thing you can’t get more of is time.
But here’s the secret: While you can’t buy time, you can buy information that fast-tracks your success. It’s like pulling your future into the present—on your own terms.
That’s been the key to our success: constantly investing in the right information to skip the long, painful learning curve. But I get it—there’s a lot of noise out there. Who’s actually legit?
For me, it comes down to one question:
Has this person or business helped others like me reach the goals I want?
We’ve helped martial arts schools of all sizes grow beyond what they thought possible. And we do it with a system that’s proven to work—across different markets, skill levels, and locations.
Let’s Get You There Faster
You’ve made it this far, which tells me you’re serious. That’s why I didn’t offer this in the first section. I only want to work with people who are ready to take action. If that’s you, here’s what partnering with us looks like:
You’ll get access to a proven system that can help you:
Create stable income—so rent and expenses are covered, and you’re stacking cash.
Build financial freedom—never worry about prices, whether it’s dinner or dream vacations.
Grow your brand—become the name everyone in your community knows.
Change more lives—make the impact you always dreamed of.
Live on your terms—no more early mornings, just more time on the mats doing what you love.
Join the top 1%—yes, you can get there within two years.
We’ve removed the roadblocks that keep most schools stuck.
Everything in this playbook? We’ll build it out for you, tailored to your school. And much more.
How It Works
We handle lead generation, automations, and websites.
We train you and your team on closing, retention, and scaling.
You get a dedicated coach—a full-time expert on our team who’s with you every step.
All you need to do?
Schedule a chat. No hard pitch, just a conversation to see if we’re a good fit.
It’s your business. Your success. We’re just here to make it faster, easier, and more profitable.
Schedule your call time at the link below.
https://veuzemedia.com/schedule
Looking forward to the next steps.
Believe in you.
Veuze Media