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Facebook & Instagram ads for martial arts schools A few miles from your door.
We put your school in front of the right parents and adults nearby, with campaigns built to book trial classes. First month free.
The feed
An ad has one job: make one thumb stop.
Nobody opens Instagram looking for a karate school. They are scrolling, fast, past a hundred posts an hour. Blending in is the same as not running at all.
The thumb-stop
From scroll to lead.
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Scroll
Parents move through the feed at a thumb's pace. Feed placements deliver the most leads because they sit inside what people already watch.
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Stop
One post breaks the rhythm. It names their city, shows a kid on the mat and makes one offer, all before the thumb moves again.
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Read
Every square does four jobs: hook, image, offer, incentive. Every headline and line of copy is written for martial arts schools.
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Tap
A Meta lead form opens pre-filled with name, phone and email. No landing page, no loading, no friction. The lead lands with your team in seconds.
From the playbook
Tested before it touches yours.
Same bones every time: the city, one kid on the mat, one free class. Hundreds of variations tested across martial arts schools.
$200K+
Ad spend tested before yours.
2–3days
Until the first leads come in.
$0
Management fee in month one.
Who sees it
Two programs. Two rings.
The parent books the trial, not the kid. So every program gets its own audience, drawn around your door.
Lookalike audiences modeled on your best students, and retargeting for everyone who watched but didn't book yet.
What we run
Six moving parts.
Placements, forms, audiences and creative, built as one campaign inside your own Meta ads account.
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Facebook & Instagram feed ads
Feed ads put your school in front of parents and adults as they scroll their timelines. Thumb-stopping visuals and a direct call to action drive trial bookings, and feed placements consistently deliver the highest volume of leads because they blend into what people already watch.
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Story & Reels ads
Stories and Reels are where attention lives. Vertical, full-screen ads that feel native and capture attention in the first second. They reach people who skip past feed content and they are the best place to show class energy, student transformations and behind-the-scenes moments that build trust fast.
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Lead form campaigns
Meta's native lead forms let people send their details without leaving Facebook or Instagram. Pre-filled forms capture name, phone number and email in seconds, with qualifying questions so your team calls the right families first.
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Audience targeting & lookalikes
We target parents and adults in your area with Meta's demographic, interest and behavioral targeting, then build lookalike audiences modeled on your best students so Meta finds more people just like them. No budget spent outside your radius.
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Retargeting & custom audiences
Most people don't book the first time they see your ad. Retargeting keeps your school in front of people who engaged, visited your site or watched your videos, with follow-up ads that answer objections and move them toward booking a class.
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Ad creative & copywriting
Great targeting with weak creative is wasted budget. We write every headline, line of copy and call to action, and guide you on the photos and video that perform best. You send raw footage from your classes. We handle the rest.
I've been teaching for twenty years and I have not had this much growth since I've been open.
Moses McClendonOwner, River City Kung Fu · Richmond, VA
The process
Five steps to a full trial class.
Not set-it-and-forget-it: every dollar of your ad spend is actively managed.
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Week one
Strategy & audience research
We learn your school, your programs and who your ideal students are, then define audiences by demographics, interests, behaviors and radius. We study your local competition for gaps in their messaging, and finish with a campaign strategy, clear goals and a content plan built to book trials from day one.
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Week one
Creative production & ad copy
We write all the copy and direct the images and video. Every piece is tailored to your brand and your audience, with multiple variations so we can test angles, hooks and offers and find what resonates with parents and adults in your market.
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Launch
Campaign build & technical setup
Campaigns are built inside your own Meta ads account. We configure the Meta Pixel, conversion tracking, and your custom and lookalike audiences. Lead forms are built, tested and connected to your CRM so every lead reaches your team instantly.
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Every day
Active monitoring & optimization
We watch which audiences, placements and creatives produce the lowest cost per lead and shift budget to them. Underperforming ads get killed fast, winners get scaled, and new creative angles keep results improving.
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Every month
Reporting & strategic scaling
Clear reporting on leads, cost per lead and campaign performance. We review it with you, find what drives the best results, and raise spend on winning audiences and creative without inflating your cost per lead.
FAQ
Meta ads, answered.
Budgets, timelines and who writes the ads. Anything else, bring it to the call.
The minimum ad spend is $450 per month, and your first month of management is completely free. You only pay Meta directly for your ad spend, with no management fees during the first month. We help you set a budget based on your local market, competition and enrollment goals, and recommend a starting budget on the discovery call.
Most martial arts schools start seeing leads within the first 48 to 72 hours of launching a campaign. Meta ads reach people where they already spend their time, so results come fast once targeting and creative are dialed in. The longer campaigns run, the more data Meta collects, which lets us lower your cost per lead and scale your best audiences.
No. Meta ads are paid placements that reach people based on targeting, not your follower count. We target parents and adults in your area by demographics, interests and behaviors. Whether you have 50 followers or 5,000, your ads reach the same audience with the same effectiveness.
Facebook feed ads, Instagram feed ads, Story ads, Reels ads and lead form campaigns. We also build retargeting campaigns for people who engaged with your content or visited your website but didn't book a trial. The mix depends on your goals, budget and what performs best in your market.
Google Ads captures people actively searching for martial arts classes right now. Meta ads interrupt people who match your ideal student while they scroll Facebook and Instagram. Google is intent-based, Meta is interruption-based. We recommend running both: Meta builds awareness and fills your pipeline, Google captures high-intent searchers ready to book.
Yes. We write every headline, body line and call to action, and give detailed guidance on the images and video that perform best for martial arts schools. All you provide is raw photos or videos from your classes. No design or copywriting experience needed on your end.
Keep exploring
Stop the scroll.
A 30-minute call. We map your radius, your programs and the offer, then build the campaigns inside your own Meta account. Management is free for the first month.