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        The Martial Club 25152 students. 8X revenue.

        A martial arts marketing case study with Constantin Manthey, who runs The Martial Club in Albuquerque, NM.

        Claim your free month See the website
        Constantin coaching a young fighter ringside at The Martial Club

        Meet the owner, Constantin.

        Constantin is the owner of The Martial Club, a Muay Thai school in Albuquerque, New Mexico. With a deep passion for the art and a vision for what his school could become, Constantin had all the ingredients for success, except for one: a marketing strategy that actually worked.

        Constantin Manthey

        The problem.

        Before partnering with Veuze Media in January 2025, Constantin's school was stuck:

        1. Small student base

          Only 25 students, not enough to sustain a full-time business.

        2. Limited program offerings

          Focused only on adult Muay Thai classes.

        3. Ineffective marketing

          Previous marketing efforts weren't driving the growth he needed.

        4. Revenue ceiling

          Without more students, he couldn't invest in expanding his programs or schedule.

        5. Location limitations

          Operating inside another gym that took a cut of his memberships, limiting his profit potential and independence.

        Constantin knew he had an incredible program. He just couldn't figure out how to get more people through the door.

        The turning point.

        Constantin made the decision to partner with Veuze Media and take his marketing seriously. He understood that to build the school he envisioned, he needed a team that specialized in martial arts marketing and could deliver consistent, measurable results.

        What followed was one of the most impressive transformations we've ever been a part of.

        The results.

        Milestones in order, not to scaleSource: Constantin's own numbers
        8X

        Revenue. Revenue growth that changed everything for the business.

        2

        New programs. A kids program and a women's only program.

        What changed.

        • Explosive growth. From 25 students to 152, over 6X the original student count.
        • Program expansion. Successfully launched kids and women's only programs.
        • Premium positioning. Able to increase membership costs while still growing.
        • Schedule expansion. Added more classes to accommodate the growing student base.
        • Revenue transformation. 8X revenue growth changed everything for the business.
        • Location independence. Moved out of the gym where he was renting space (and losing a cut of memberships) into his own building.

        How we got there.

        1. Martial arts-specific strategiesNot generic gym marketing. Strategies built specifically for martial arts schools.
        2. Lead generation that worksWe brought in qualified leads who were genuinely interested in training.Meta ads
        3. Growth foundationThe student growth allowed Constantin to reinvest in his business, adding programs, classes, and staff.Coaching
        4. Premium positioningWith strong demand, Constantin could increase prices without losing momentum.

        The website we built.

        Veuze Media designed a bold, high-energy martial arts school website built to match the intensity of Constantin's brand while converting at a high level. Our martial arts web design services delivered a dark, high-contrast design with conversion-optimized layouts, program breakdowns for adults, kids, and competitive fighters, and integrated social proof throughout. Combined with SEO optimization targeting Albuquerque-area searches and a mobile-first approach, the new site became the digital foundation behind The Martial Club's explosive growth.

        Visit the live site Our martial arts website design
        themartialclub-nm.com
        The full homepage of The Martial Club's website, themartialclub-nm.com, designed by Veuze Media

        I've grown my total student count from roughly 20-22 students to 36 students. That includes people who jumped off from contracts that expired.

        Constantin MantheyOwner · The Martial Club
        Watch Constantin's video on the testimonials page

        Straight from Constantin's phone.

        What Constantin sent us while it was happening. Real screenshots, names left in.

        Constantin: "We hit 100 students today"
        Constantin: "We signed 12 students on the last 2 days"
        Constantin: "We are now up from 25 to 128 students since working with Veuze since January. Over 400% growth in 9 months."
        Constantin: "Currently looks like we'll overshoot our end year goal of 120 by quite a bit"
        More client wins, straight from owners' phones

        That's not just growth. That's a complete business transformation.

        Constantin's story shows what's possible when you combine a great program with the right marketing partner. He went from 25 students to 152, launched two new programs, expanded his class schedule, raised his prices, 8X'd his revenue, and moved from renting space inside another gym to owning his own building.

        If you're a martial arts school owner with a vision for what your school could become, the only thing standing between you and that vision is the right partner. Constantin found his. Now it's your turn.

        More schools like this.

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        Your school, next chapter.

        Constantin started with 25 students. Your first month is on us: no contract, no deposit, nothing up front.

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