Marketing for Taekwondo schools.

Most taekwondo schools run on their kids program. The buyer is a parent choosing between your dojang, soccer and swimming, usually for a child between three and twelve. She is reading on her phone after bedtime and wants three answers: is there a class for my kid's age, does it fit our week, and will the instructor be kind and firm.

That is why the taekwondo sites we build open on age groups. Haritos Martial Arts splits juniors from 2.5 to 6, kids from 7 to 13 and adults from 14. Swaby's Tae Kwon Do Academy in Dorchester runs 3 to 6, 7 to 12 and 13 and up. Best One Martial Arts in South Riding takes kids as young as two. Every parent finds their class in one tap.

Adults are the second buyer: a parent who wants to train beside their kid, or someone who earned a colored belt years ago and wants to finish the job. They get their own ad and their own page, never a footnote under the kids program.

Taekwondo sells on sight, so the ad leads with a real student mid-kick at your school, never a stock photo. The words go to the parent: confidence, focus, respect, and a first class that costs nothing.

Every age group gets its own campaign and its own offer, so the parent of a four-year-old never lands on a page about sparring. The form asks for the child's age and the program, so your desk calls back with the right class time already in hand.

1. 01A real kick, not stock
2. 02One age group per ad
3. 03Free first class
4. 04Age and program on the form

Haritos Martial ArtsTarpon Springs, FL · taekwondo and hapkido

Sergio Haritos runs a taekwondo and hapkido school in Tarpon Springs, Florida, with classes from age 2.5 through adults, taught by a grandmaster with more than 40 years on the mat.

In his first month with Veuze Media, families and adults booked 29 private intro lessons through his new ads and online booking. His verdict, on video: "I've been working with them for about a month now and the results were amazing."

At Street Fighters Martial Arts Academy in Ogden, Utah, which teaches Hapkido, Taekwondo and Gumdo, Rosalyn and Alex Farriel had spent $1,000 on an agency that brought them zero students. With us they enrolled 10 new students in their first month.