Eight of the best martial arts website examples we can show you, because we built them for real BJJ, karate and taekwondo schools. Seven are live and booking trials; one is still on its preview. Below, what makes each one work.
Where each school is, what they teach, what we built and, where the numbers are in, what happened next. The full growth stories live in results.
No template at all. Professor Lee Rosenfield's academy got a black-and-white, editorial site built from scratch around the school itself: a video hero, his lineage, programs for every age and a free class one tap away.
Why it works One professor, one look. Building the whole site around the teacher makes a small academy read as the serious choice.
Glen Burnie, MD · Brazilian Jiu-Jitsu
Bellicose has trained Crofton since 2010, and the site hits as hard as the gym: "Stronger bodies. Sharper minds." in heavy red and black type over a packed mat. One gym, every age, from Little Lions and the Bully Defense System to Muay Thai and cardio kickboxing, with Hall of Fame Professor Charles Cherry and the gym's own team photos carrying the trust.
Why it works Every age group lives on one home page, from Little Lions to cardio kickboxing, so a whole family can see where each of them fits.
Crofton, MD · BJJ and Muay Thai
Bright, playful and written for parents of kids as young as two. The headline counts a front kick out in Korean, the shark from the school's logo shows up throughout, and the pages split cleanly into kids, teens and adults, after-school and camps, with the phone number and a free class at the top of every screen.
Why it works It talks to the parent of a two-year-old, the buyer most martial arts websites forget exists.
South Riding, VA · Taekwondo
Grand Master D.E. Chambers has built this North Houston school over three decades, and the site wears its colours: navy, red and white, with a "Make it happen" headline over his students in sparring gear. Kids, teens and adults, after-school pickup and parties each get their own page, and rank tests and tournament weekends do the selling.
Why it works Three decades of credibility, shown through the school's own colors, rank tests and tournaments instead of claims.
Houston, TX · Karate
A Shotokan dojo that has been on Ash Street since 1992, so the site leans into the tradition: red and black, brushed kanji and a "Respect all. Fear none." headline. The home page opens on one question, who's training, with a path for ages 4 to 7, 8 to 12 and 13 and up. Ramin Emami's years at the Japan Karate Association HQ and the student creed carry the story.
Why it works It asks who's training before anything else, so every visitor is one tap from the right class.
Vancouver, BC · Shotokan Karate
DoMA has taught taekwondo on Long Island since 1992, so the site is warm and confident rather than loud: cream paper, red accents and hangul running down the page, under a "Better and better, every day." headline. Families find their class by age, from Little DoMA at two to adults, read the tenets they train beyond the kick, and pick from four locations.
Why it works Calm instead of loud, which suits families starting out, and four locations stay easy to choose between.
Plainview, NY · Taekwondo
One of Mississauga's largest and most established schools, led by Christopher Doyle, needed a site that matched the scale of the operation. It is professional, secure and SEO optimized, with conversion-focused layouts and social proof that keep trial bookings coming across every program.
Why it works At this size trust has to scale: reviews and social proof sit on every program page, not just the home page.
Mississauga, ON · Martial Arts
314 to 428 students
The line painted on the academy wall, "A black belt is a white belt who never quits," became the headline, set in belt-coloured bars over a photo of the team. From there the site walks a family in by belt: find your starting belt from Little Champs at 4 up to MMA, see how stripes are earned off the mat, then meet the husband and wife who built the place.
Why it works A headline taken from the academy wall is more believable than anything a copywriter could invent.
Jupiter, FL · Brazilian Jiu-Jitsu
Look past the colors and the eight sites above follow the same six rules. Use them to judge any martial arts website, including the one you have now.
On each of these sites, a phone visitor can book a free class or trial from the first screen. The best martial arts websites never make a ready parent hunt for the next step.
Best One writes for parents of kids as young as two. Bellicose speaks to every age at once, from Little Lions to cardio kickboxing. Shonen speaks to the adult who is nervous about a first jiu-jitsu class. Each site picks its buyer and writes for them.
The Powerhouse asks who is training. Northside gives kids, teens, adults, after-school and parties a page each. Team Nogueira Bloise sorts by belt. A visitor finds their class in one tap instead of reading a schedule grid.
Bellicose uses its own team photos and Hall of Fame coach. Team Nogueira Bloise put the line painted on its wall in the headline. Stock photos of models in spotless uniforms are the fastest way to look like everyone else.
Professor Lee Rosenfield at Shonen, Grand Master D.E. Chambers at Northside, the JKA years behind The Powerhouse. Parents choose a teacher before a style, so the teacher is on the first screen.
Mobile-first pages, local SEO underneath and every form handed to lead follow-up in seconds. A beautiful site that answers a lead tomorrow loses to a plain one that answers now.
What school owners ask us after looking through these examples.
A free class or trial one tap from every screen, copy written for the person paying (usually a parent), classes sorted by age or level, real photos of your students and instructors, reviews, and a short form that feeds straight into follow-up. Looks matter less than those six things.
A home page, one page per program or age group, a schedule, an about page for the instructors, reviews, and a visit or contact page with the address and hours. Add pages for after-school, camps and birthday parties if you run them, as Northside Karate and Best One do.
No. Each of the eight is designed around its school: its colors, its photos, its own headline. What they share is a structure that is proven to book trials, not a look.
Yes. Seven of the eight are live on the school's own domain, and every example links to its site. DoMA Taekwondo is still on its preview address. Most open in a preview right on this page, with forms switched off so no one gets a test lead.
We take a site from our first call to live in five business days, inside your free month, with the copy written and the forms connected to follow-up.
You can get close on looks. The harder part is the copy, the structure and the follow-up behind the form. We compare the options fairly in agency vs Wix and Squarespace and agency vs the website bundled with gym software.
Yes, and each art has its own needs. See what goes into BJJ gym website design and karate website design, with more examples of each.
Different brands, one rule.
Eight schools, eight cities, from a French-language academy in Quebec to a Shotokan dojo in Vancouver. Every page exists to book a trial, and yours gets built on the same rule.
A 30-minute call about your school. If we're a fit, your new site is designed, written and live inside your free month.
