Marketing for MMA gyms.

MMA has the loudest image in martial arts and the quietest buyer. Most people who book a trial will never step into a cage. They want the hardest workout of their week, a skill that would hold up if it ever had to, and a room that doesn't feel like a fight club.

Parents are the other half. Guerra's House of Warriors in Alvin, Texas starts kids at four. Youth Martial Arts Academy in Coon Rapids, Minnesota starts them at five. Both teach grappling and striking side by side. For those families an MMA gym runs a kids program with a tougher name, and the marketing has to say that plainly.

So we split every MMA gym into the programs it actually sells: kids, beginner adults, jiu-jitsu, striking and the fight team. Each one gets the buyer it actually has, and its own ad.

The ad shows a real class at your gym: kids drilling, adults on the mats, a coach paying attention. The hook names what the buyer is nervous about, and the offer is a free first class with a coach watching how they move.

Your fight team still matters. It goes on the website and into follow-up as proof the coaching is real, where it builds trust instead of scaring off the beginner who was about to book.

1. 01A real class, not a fight
2. 02One program per ad
3. 03Free first class
4. 04Program and age on the form

Guerra's House of WarriorsAlvin, TX · MMA, jiu-jitsu and kickboxing

Coach Adam Guerra has run Guerra's House of Warriors since 2005: MMA, Brazilian jiu-jitsu and kickboxing for kids from four, teens and adults, coached by a former pro fighter. In his first 26 days with Veuze Media, 18 people booked trial classes across his kids and adult programs.

Four classes run four nights a week: kids 4 to 7, kids 8 to 10, then Brazilian jiu-jitsu and MMA kickboxing from 11 and up. Each one is its own program with its own buyer, which is how the ads and the site are built too.