Marketing for BJJ gyms.

The BJJ buyer is rarely a fighter. It is a 34-year-old who has watched a few triangle chokes on YouTube and wonders whether they are too old, too heavy or too late. Or it is a parent who wants a kid to hold their ground without throwing a punch.

Both are anxious about the same thing: the first ten minutes on the mat. So we never lead with medals, match footage or a black belt pinning a purple. We lead with the beginner class, and we filter the leads with a few qualifying questions so your coaches spend the trial on people who will stay.

Our ads are meant to grab attention, not to explain the art. The hook names the fear, the photo shows real people at your gym, and the offer is one free session with a reason to sign up that same day.

No prices on the ad, no prices on the site. Price is a conversation for the mat, after they have felt the room.

1. 01Hook names the fear
2. 02Real students, not stock
3. 03One free session
4. 04Qualifying questions on the form

Gracie Jiu Jitsu St. NicolasLévis, QC · since April 2024

Alexandre Gerrits had 12 kids and 10 adults when he started with us in April 2024, and just 12 Google reviews. He was teaching, running the business and doing his own marketing.

Within 48 days, 33 new kids had joined. A little over a year later the academy had 115 students and 52 reviews. The kids program grew 358 percent and the adult program 500 percent.