BJJ gym website design for academies that want more beginners on the mat. We build jiu-jitsu websites around the person most likely to book: an adult or a parent who has never trained and is nervous about the first class.
Team Nogueira Bloise Academy, Jupiter, FL
A jiu-jitsu website has one job. It turns curiosity into a booked first class.
Most people who land on a BJJ gym site have watched a few matches online and wonder if they are too old, too heavy or too unfit. The site has to answer that in the first screen, show them a room of normal people, and make the free class one tap away. Everything below is how we do it, and the gyms we have done it for.
Seven things every jiu-jitsu website we build has, and why each one is there.
Most visitors have never trained. The first screen names the fundamentals class, says no experience is needed and offers a free first session. Competition footage can wait further down the page.
Gi, no-gi, fundamentals, kids, open mat: a BJJ timetable gets complicated fast. We split it by program and by age, so a parent or a nervous adult finds their class without decoding your whiteboard.
Grapplers care who promoted whom. Shonen Jiu Jitsu puts IBJJF black belt Professor Lee Rosenfield and his Mendes Brothers lineage in the first screen. Then the copy says why it matters to a beginner: a coach who has done this for years keeps them safe.
Parents and adults are different buyers. Ascended BJJ splits juniors 4 to 6, kids 7 to 10 and teens from adults. True North runs kids 4 to 13 beside adult jiu-jitsu, kickboxing, boxing and women's self-defense. Each path gets its own page and its own offer.
Stock models in crisp white gis are easy to spot. We use your students, your walls and your belts. Team Nogueira Bloise turned a line painted on its academy wall into the headline.
Name, phone, email and program. That is enough to start the conversation, and it lets lead follow-up text the person back in seconds with the right class time.
Pages that load fast on a phone, titles with jiu-jitsu and your city, local schema and a Google Business Profile that points at the right page. That is the base for showing up when someone searches jiu jitsu near me. Our SEO for martial arts schools builds on it.
Real BJJ academies in the US and Canada, what we built for each one, and why it works. Where the numbers are in, they are here too.
Jupiter, FL
The headline is the line painted on the academy wall: "A black belt is a white belt who never quits." It lands because quitting is what every beginner is afraid of. From there the site walks a family in by belt, from Little Champs at four up to MMA, and introduces the husband and wife who run the place.
Glen Burnie, MD
Built from scratch in black and white around one professor. A video hero shows real rolling, the professor and his lineage sit right under the headline, and a free class is one tap away on a phone. It reads like a serious academy that still wants beginners.
Coquitlam, BC · 20 new students in month one
Black belt coaches, a kids program from 4 to 13, and kickboxing, boxing and women's self-defense beside the jiu-jitsu, each on its own page. With the new site and ads live, True North added 20 new students in its first month.
Kingston, NY · 50 to 103 students in 3 months
A family academy for jiu-jitsu and boxing. The site splits juniors, kids and teens from adults and sells after-school, summer camp and birthday parties as programs of their own. Ascended went from 50 to 103 active students in three months, after a year with another agency.
Lévis, QC · 22 to 115 students
Written entirely in French, because a site has to speak the language of the parents reading it. Kids and adults each get a clear path to a first class. The kids program grew from 12 to 55 students and the academy from 22 to 115.
Read the Gracie Jiu Jitsu St. Nicolas story graciejiujitsustnicolas.com
Glen Burnie, MD · ~40 sign-ups in under 60 days
Brazilian jiu-jitsu, Muay Thai and boxing under black belt coaches, with juniors from 4 to 9 and kids from 10 to 13 on pages of their own. Noel had worked with four marketing companies in two years. Within 60 days with us, his academy was approaching 40 new sign-ups.
Counts from the case studies of schools on this page. The website is one part of it: each school ran with ads and fast follow-up, and every one started with a free month.
Ascended BJJ. Active students, up from 50 in three months.
Gracie St. Nicolas. Total students, up from 22, with a French-language site.
True North. New students in the first month with the new site and ads.
Your programs, your schedule, your coaches, and which students you want more of.
We write every word and design around your photos, your colors and your logo. You review it once.
Fast on a phone, set up for local search, and on your domain in five business days.
Every form lands in follow-up, so a new lead hears from you in seconds, not tomorrow.
A first screen that welcomes beginners and offers a free class, a schedule split by program and age, the head coach and lineage, real photos from your mats, separate pages for kids and adults, reviews, and a short form that feeds straight into follow-up. Everything else is optional.
We usually leave them off. A price without context makes jiu-jitsu look like any gym membership. The site sells the free first class, and price is a conversation after they have felt the room. If you would rather list it, we will.
Five business days from our call to a live site, inside your free month. We write the copy, use your photos and connect every form to follow-up before launch.
Yes. Gracie Jiu Jitsu St. Nicolas in Lévis, Quebec runs entirely in French, because that is the language its parents read.
It is the foundation. Fast pages, titles with jiu-jitsu and your city, local schema and a matching Google Business Profile give you a real chance to rank. Reviews and time do the rest, which our SEO service covers.
Both, and that is the point. The site is built to receive Meta ads traffic and hand every lead to follow-up. See how it all works for jiu-jitsu on our BJJ gym marketing page.
A 30-minute call about your academy. If we're a fit, your new site is designed, written and live inside your free month.
