Marketing for Kung fu schools.

The kung fu buyer grew up on films and never found a door to walk through. They want discipline, self-defense and fitness that means something, but they wonder whether a real school is for people like them.

Moses knew those people lived in his community. He had tried a few marketing companies over the years and nothing delivered steady, predictable growth. The fix wasn't a better class. It was putting his class in front of those people, in plain language, with a free first step.

Traditional arts sell on the teacher and the lineage. The ad shows the sifu on the floor with real students, says how long he has taught, and invites a first class that costs nothing. Ads grab attention; the site and the call do the explaining.

Then speed does the rest. Every lead gets a reply in seconds and a call to confirm the day before, after work hours, when people actually pick up.

1. 01The sifu's years are the hook
2. 02Real class, real floor
3. 03First class free
4. 04Reply in seconds, call the day before

River City Kung FuRichmond, VA · since August 2025

When Moses started with us in August 2025, we told him to expect around one to two new students per week. That turned out to be a gross understatement.

New introductions, bookings and signings all surged. He signed 20 new students in the first 30 days: more than he had seen in any month in two decades of teaching.