Gracie Jiu Jitsu St. Nicolas 22 to 115 students. In just over a year.
A martial arts marketing case study with Alexandre Gerrits, who runs Gracie Jiu Jitsu St. Nicolas in Lévis, QC.
Meet the owner, Alex.
Alex is the passionate owner of Gracie Jiu Jitsu St. Nicolas. With a deep love for the art and a commitment to building a strong community, he poured everything into his academy. But despite his dedication on the mats, growing the business side was proving to be a constant struggle.
Alexandre GerritsThe problem.
When Alex first connected with us in April 2024, his academy was stuck in a frustrating place:
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Small student base
Only 12 students in his kids program and 10 in his adult program.
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Limited visibility
Just 12 Google reviews, making it hard to build trust with new prospects.
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Growth plateau
Despite his skills as an instructor, he couldn't figure out how to consistently bring in new students.
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Wearing too many hats
Trying to teach classes, manage the business, and handle marketing all on his own.
Alex knew he had an incredible program to offer. He just needed the right partner to help get the word out.
The turning point.
Alex made the decision to partner with Veuze Media and stop trying to figure out marketing on his own. He understood that to grow his academy to the next level, he needed a team that specialized in martial arts marketing and could deliver real, measurable results.
From day one, we implemented our proven systems designed specifically for martial arts schools: systems that consistently bring in qualified leads who actually show up and sign up.
The results.
Google reviews. A 5-star reputation that makes selling easy.
New kids in 48 days. The first summer. 12 kids became 45.
What changed.
- Packed classes. Both kids and adult programs are now thriving with full classes.
- Strong reputation. Over 50 Google reviews establishing credibility in the community.
- Sustainable growth. A consistent flow of new students month after month.
- Freedom to teach. Alex can focus on what he loves, training students, while we handle growth.
The proof: before and after.
Drag to compare.
How we got there.
- Martial arts-specific marketingWe didn't use generic gym marketing. We used strategies built specifically for martial arts academies.
- Lead quality focusWe didn't just generate leads. We generated leads that actually showed up and converted.Lead follow-up
- Reputation buildingWe helped Alex build a 5-star reputation that makes selling easy.Local SEO
- Consistent systemsNo guesswork, just proven processes that deliver month after month.
The website we built.
Veuze Media designed a custom French-language website that is secure, responsive, and SEO optimized. Recognizing that most parents and prospective students search for martial arts schools on their phones, our martial arts web design services prioritized a mobile-first approach. We integrated strategic calls-to-action, social proof, and conversion-focused layouts directly into the site to drive trial bookings and ensure visitors can easily sign up from any device.
Before I had 12 kids in the summer and now in just above a month and a half I have 45 kids
Alexandre GerritsOwner · Gracie Jiu Jitsu St. NicolasStraight from Alex's phone.
What Alex sent us while it was happening. Real screenshots, names left in.
Final thoughts
A transformation that changed his business and his life.
Alex's story is proof that even a smaller academy with a passionate owner can experience explosive growth with the right marketing partner. In just over a year, he went from 22 students to 115, a transformation that changed his business and his life.
If you're an academy owner who's tired of spinning your wheels trying to figure out marketing on your own, there's a better way. Alex found it, and so can you.
More schools like this.
Your school, next chapter.
Alex started with 22 students. Your first month is on us: no contract, no deposit, nothing up front.