True North Jiu-Jitsu Academy +20 new students. In the first month.
A martial arts marketing case study with Khatib Ahmad, who runs True North Jiu-Jitsu Academy in Coquitlam, BC.
Meet the owner, Khatib.
Professor Khatib Ahmad leads True North Jiu-Jitsu Academy in Coquitlam, British Columbia. He's a fourth-degree black belt, and he teaches alongside a team of black belt professors and coaches, including professional MMA fighter Rachel Hofer.
The academy teaches Brazilian Jiu-Jitsu, gi and no-gi, to adults, and runs a kids program for ages 4 to 13 that mixes jiu-jitsu and kickboxing. Kickboxing, women's self-defense and adult boxing round out the schedule.
Khatib AhmadThe problem.
True North Jiu-Jitsu Academy had already spent money on a previous agency with little to show for it. They needed a partner who could actually deliver results.
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Money spent on a previous agency
The academy had already paid for marketing, with little to show for it.
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Needed a partner that delivers
Someone who could turn that spend into students on the mat.
Coaching was never the problem. Members' reviews talk about knowledgeable, patient coaches and a room without egos. What the academy needed was a way to turn people searching for jiu-jitsu in Coquitlam into people booked into a class.
The turning point.
Within the first month of working with Veuze Media, True North added 20 new students, proving that the right digital foundation makes all the difference.
We started with the foundation: a fast, mobile-first site where every page points to one action, claiming a free session, built to work with paid ads and local search at the same time.
The results.
True North added 20 new students in its first month with Veuze Media.
There was no slow ramp. From the first month, visitors from ads and search landed on a site built to book them, and those bookings turned into members on the mat.
How we got there.
- Fast, mobile-first siteA martial arts school website designed to convert visitors into trial bookings from day one.Website design
- Bold calls-to-actionClean layouts and bold calls-to-action.
- One offer, everywhereA free session, with the booking form on the homepage and on every program page.
- Local SEO optimizationBuilt to rank in Coquitlam for the classes they teach.Local SEO
- Built to work with adsEngineered to work hand-in-hand with paid advertising and organic search.Meta ads
The website we built.
Veuze Media built a fast, mobile-first martial arts school website designed to convert visitors into trial bookings from day one. Our martial arts web design services focused on clean layouts, bold calls-to-action, local SEO optimization, and trust-building elements like testimonials and class highlights. The site was engineered to work hand-in-hand with paid advertising and organic search so every dollar spent driving traffic actually turns into real enrollment. Every program has its own page, from the kids classes for ages 4 to 13 to adult jiu-jitsu, kickboxing, boxing and women's self-defense, each with a free-session form, the class schedule and reviews from real members.
Final thoughts
The right digital foundation makes all the difference.
True North's first month is the clearest example we have of what a martial arts website is for. Not a brochure. A system that books trials.
If your school already has the coaching and the reviews but not the bookings, start with the page every ad and every search sends people to.
More schools like this.
Your school, next chapter.
Khatib started with a previous agency. Your first month is on us: no contract, no deposit, nothing up front.