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        A Muay Thai student in gold gloves throwing a strike during class at The Martial Club

        Marketing for Muay Thai gyms.

        25 fighters to 152 members. The Martial Club in Albuquerque launched a kids program and a women's program, raised its prices, 8X'd its revenue and moved out of someone else's gym into its own building.

        Claim your free month Read The Martial Club story
        Students · The Martial Club 25152

        A Muay Thai gym full of fighters is a great gym and a small business.

        The growth is in the people who would never call themselves fighters: the office worker who wants the best workout of her week, the dad who wants his son to stand taller.

        01 The buyer

        Not a fighter. Yet.

        Fight posters speak to people who already fight. The Martial Club had 25 of them, focused on adult Muay Thai, inside another gym that took a cut of every membership.

        The next 127 members came from buyers Constantin wasn't reaching yet: adults chasing a workout with a skill attached, women who wanted a class of their own, and parents who wanted their kids to learn to stand up for themselves.

        Adults 18 to 48, women who want a women's-only class, and parents of kids.

        Who
        Fitness-minded adults, women, and parents
        Fear
        Getting hit on day one, not being fit enough
        Searches
        "muay thai near me", "kickboxing classes"
        Decides on
        The workout, the coaches, the vibe of the room
        02 The angle

        Sell the workout, then the art.

        For Muay Thai we lead with the class people can picture themselves in: pads, sweat, a coach calling combinations, a room that cheers. The women's program gets its own ads and its own voice, because a lot of women would only walk into a class built for them.

        Each program is its own campaign with its own offer, so the kids ad never reads like the fight team ad.

        1. 01A class they can picture
        2. 02One program per campaign
        3. 03Women's-only voice
        4. 04First class free
        SSummit Martial ArtsSponsored · demo ad

        The hardest hour of your week. And the one you'll look forward to. Women's-only Muay Thai for complete beginners. Learn real technique, get fit, feel strong. First class free.

        Two women training Muay Thai pad work together at The Martial Club
        summitmartialarts.comFirst class freeBook free class
        03 The proof

        25 to 152. And a building.

        The Martial ClubAlbuquerque, NM · since January 2025

        Constantin Manthey started with us in January 2025 with 25 students, one adult program and a lease inside another gym. The student growth let him reinvest: new programs, more classes, more staff.

        He launched a kids program and a women's-only program, expanded the schedule, raised his membership prices and kept growing. Revenue grew 8X, and The Martial Club moved into its own dedicated building.

        Read the full The Martial Club story
        Students 25152
        1. Kids program
        2. Women's program
        3. Price rise
        4. Own building
        Message from Constantin Manthey: we hit 100 students today
        Message from Constantin Manthey: we are now up from 25 to 128 students since working with Veuze since January, over 400% growth in 9 months
        05 The reading

        Programs that compound.

        How to Build a Women's Self-Defense Program That Enrolls

        Learn how to build a women's self-defense program that drives enrollment, builds community ties, and generates consistent revenue for your martial arts school.

        How to Build a Profitable Adult Martial Arts Program

        Learn proven strategies to create a thriving adult martial arts program that generates stable revenue and higher retention than kids classes.

        Pricing Strategies to Maximize Your Martial Arts Revenue

        Stop undercharging and start building a sustainable martial arts business. Learn pricing tiers, value communication, and strategies to increase revenue.

        The numbers, unedited.

        Real schools, real counts, straight from the owners and their case studies. Every one of them started with a free month.

        25152

        Students. The Martial Club, from January 2025.

        8X

        Revenue. Revenue growth, with higher membership prices.

        2new

        New programs. A kids program and a women's-only program.

        I've grown my total student count from roughly 20-22 students to 36 students. That includes people who jumped off from contracts that expired.
        Constantin MantheyThe Martial Club · In the early months. He passed 100 students later that year.
        On the mats with
        • The Martial Club

        Asked by Muay Thai owners.

        The questions we hear on calls with Muay Thai school owners. Bring the rest to yours.

        Book a call

        Lead with the class, not the fight. Ads show pad work, coaching and a room of normal people getting fit, and the offer is a free first class. Fight team content lives on the site, where it builds credibility without putting beginners off.

        If you have the space and coaches, they are the fastest way to grow past your fighters. The Martial Club launched both, and they are a big part of how it went from 25 to 152 students.

        Constantin did. With steady demand from new programs and a fuller schedule, The Martial Club increased membership prices and kept growing, which is how revenue grew 8X while student count grew six-fold.

        Yes. Meta ads reach people who haven't started looking yet, and Google ads catch the ones searching for Muay Thai or kickboxing near them right now. The Martial Club ran both, plus SEO for Albuquerque searches.

        Same system. Other arts.

        1. 01BJJBJJ gym marketing that fills jiu-jitsu classes: ads, websites and follow-up proven at Gracie Jiu Jitsu St. Nicolas, Ascended BJJ and True North Jiu-Jitsu.22 → 115 students
        2. 02Kung fuKung fu school marketing for traditional arts: how River City Kung Fu added 20 new students in its first month with ads, a new website and fast follow-up.20 new in 30 days
        3. 03All disciplinesBJJ, karate, kung fu, Muay Thai and kids programs: who buys each one, and what we run for them.The hub
        What we ran

        Your mats are next.

        A 30-minute call about your Muay Thai school: your buyer, your offer, your area. Then we run the whole system for a month, free.

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