Answers you can't find online.
Business coaching for martial arts school owners. Pricing, programs, staff, facility and every decision without an obvious answer, from people who have seen it play out across hundreds of schools. First month free.
- Should I raise my prices?
- Do I add a kids program?
- Buy or lease?
- Hire another instructor?
- Should I run a summer camp?
We have seen nearly every scenario play out.
Every school owner faces decisions that don't have obvious answers. Because we work with hundreds of them across North America, you get that view without making the mistakes yourself.
New stage. New answers.
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New
Opening the doors
Programs priced for profitability, a schedule that fills, and a first class that closes memberships.
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25
January 2025. Only adult Muay Thai, inside another gym that took a cut of every membership.
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50
Room to grow
Program tiers parents value. Kids, adults, women's-only. A curriculum flow that keeps students on the mat.
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100
The day it happened -
128
Nine months in -
150
The juggle
Hire another instructor or teach more yourself? Retention at every belt level. Raising prices without losing students.
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152
25 to 152 students. 8X revenue.
- Kids program
- Women's-only program
- More classes
- Higher prices
- His own building
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300
A bigger floor
Buy or lease, how much square footage, layout and equipment. We have seen the expensive facility mistakes, and the schools that nailed it.
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500+
A school for a lifetime
Guidance from operators who have kept 500+ students through every market shift. The coaching grows with you.
Decisions that compound.
The Martial Club launched two programs, expanded the schedule, raised prices and moved out of a rented corner into its own building.
With membership prices raised along the way.
A kids program and a women's-only program.
Currently looks like we'll overshoot our end year goal of 120 by quite a bit. If we hit 125 we will have grown by 80 students since working with Veuze in January.
Constantin MantheyOwner, The Martial ClubNo topic off limits.
We only work with martial arts schools. Belt progression, tournament season, kids program dynamics, instructor hiring, mat space. The nuances generic business coaches miss.
- RevenuePrice programs for profitability, structure memberships for lifetime value, and know which programs to add or cut.
- ProgramsSchedules that maximize mat time, age-appropriate tiers parents value, and ways to fill the dead hours.
- RetentionBelt progression psychology, parent communication, events, community and the cancellation conversation.
- FacilityMoving to a bigger space, buying or leasing, square footage, layout, equipment and operations.
- DecisionsAnother instructor or more classes yourself? A summer camp? A difficult staff situation? Confident calls instead of guesses.
- Growth planA realistic path from where you are now to where you want to be, whatever stage you're at.
One message away.
No course, no group program. Ask your dedicated rep anything; the hard ones go to operators who have seen it before.
- 01
Discovery and assessment
Programs, pricing, schedule, student count, revenue, facility, staff. We learn your business inside and out, no generic intake forms.
- 02
A prioritized game plan
The highest-impact areas first. Maybe pricing leaves money on the table, or retention leaks at one belt level. Fix the biggest gaps first.
- 03
Implementation and accountability
Clear action items, then we follow up, review what you implemented, measure the impact and adjust. Good ideas don't die on a to-do list.
- 04
Growing with you
A school with 80 students has different problems than a school with 300. The coaching adapts to every new phase.
You get access to martial arts-specific business knowledge that you cannot find online. Your support rep can answer questions directly and escalate anything that needs deeper expertise to experienced martial arts business operators. Coaching covers every aspect of running a martial arts school including enrollment strategy, class structure, pricing, facility decisions, staff management, student retention, revenue growth, and any business decision you need guidance on. There is no topic off limits.
Our coaching insights come from working directly with hundreds of martial arts school owners across North America and learning from operators who have been running successful schools for lifetimes. We work with schools that have 500+ students and schools that are just getting started. This gives us a panoramic view of what works and what does not across every school size, discipline, and market in the industry.
No. Every piece of advice is specific to the martial arts industry. We do not give generic business tips that apply to any company. The knowledge behind our coaching comes from people who understand the unique challenges of running a martial arts school because they have seen every scenario play out across hundreds of schools. The guidance you get is tailored to your specific situation and informed by real industry experience, not theory from a textbook.
The conversion process focuses specifically on turning leads and trial students into paying members with enrollment scripts, trial class structures, and closing tactics. Coaching covers the full scope of your business including class design, pricing strategy, facility decisions, staffing, student retention, revenue planning, and any operational challenge you face. Think of the conversion process as one piece of the puzzle and coaching as the full picture.
Anything related to running your martial arts school. Should you move to a bigger facility? How should you structure your kids program schedule? What pricing model will maximize revenue without losing students? Should you hire another instructor? How do you handle a student retention problem? How should you run your summer camp? We have seen every scenario across hundreds of schools and can give you experienced guidance for any decision you are facing.
Through your dedicated support rep. You can ask any business question and get a real answer. If your question needs deeper expertise, your rep escalates it to experienced martial arts business operators who have seen your exact situation play out across hundreds of schools. You are not handed a course to watch or placed in a group program. You get real, specific answers to your specific questions.
Coaching sits on top of everything we run for you, so every business decision lines up with your ads, your follow-up and your enrollment process.
Bring us the hard question.
A 30-minute call about where your school is and where you want it to be. Your first month is on us, coaching included.