YI'S Martial Arts Fitness Academy $6K profit. In one month.
Unprofitable the month before.
A martial arts marketing case study with Chris Lee, who runs YI'S Martial Arts Fitness Academy in Wood River, IL.
Meet the owner, Chris.
Chris is a dedicated martial arts instructor who poured his heart into YI'S Martial Arts Fitness Academy. Like many school owners, he was a master on the mats but found himself struggling with the business side of running an academy. Despite his passion and skill, the bills were piling up and the stress was mounting.
Grandmaster Chris Lee owns YI'S Martial Arts Fitness Academy in Wood River, Illinois. When we met he had about 27 students. He had just graduated a group of black belts and needed new white belts in the pipeline, and the traditional systems the school had used to find them weren't working.
Chris LeeThe problem.
When Chris came to us in October 2025, he was in a desperate situation:
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Financial crisis
He was struggling to pay rent every single month.
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Almost no new revenue
The month before working with us, the academy was unprofitable.
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Failed marketing
His previous marketing company wasn't delivering any meaningful results.
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Losing hope
After investing time and money with no return, he was questioning if his dream was even possible.
The academy was unprofitable. That was his reality, unable to cover basic expenses, let alone grow a business.
The turning point.
Chris knew something had to change. He had already been burned by his previous marketing company, so he was understandably skeptical about working with another marketing agency. But when he learned about our free trial model, where we prove our results before asking for payment, he decided to take the leap.
"I had just been burned by so many companies," Chris told us. With our free trial, the only thing he had to spend was the ad spend itself.
It was a risk he couldn't afford NOT to take. His academy's survival depended on it.
The results.
In his first month with Veuze Media, YI'S Martial Arts turned $6K in profit, a 3,900% revenue increase over the month before, when the academy was unprofitable. It was the first profitable month in the academy's history.
It happened fast. Partway through, Chris sent us a running total: "OK total so far $5297. Still got 3 more in pipeline! 6 new students!" Then the line that mattered most to him: "First time in about 6 months my bank hasn't been in the red!!!"
What changed.
- From surviving to thriving. Chris went from worrying about rent to having his first green month ever.
- Hope restored. He could finally see a future for his academy.
- Confidence rebuilt. After being burned by another agency, he found a partner that actually delivered.
- Foundation for growth. A proven system that could be replicated month after month.
How we got there.
- Free trial modelChris could start without financial risk while he recovered from his previous agency experience.
- Immediate actionWe didn't waste time. We got to work immediately on generating real leads.Lead follow-up
- Proven systemsNo experimenting with his limited resources. We used strategies that work.Enrollment system
- Real accountabilityUnlike his previous agency, we were committed to delivering actual results.
In my first 2 weeks I did well over $5000.
Chris LeeOwner · YI'S Martial Arts Fitness AcademyRead the transcript
Hi, my name is Grandmaster Chris Lee. I'm the owner of YI's Martial Arts Fitness Academy in Wood River, Illinois and I just wanted to explain the situation before I started working with Tristan and Veuze. I had about 27 students. I was really struggling. I had had a bunch of black belt graduates and I needed to get a bunch of new white belts into the pipeline and the traditional systems that we had used were not working. I had gone with many different marketing companies. I had gone with paper leads and I had just been burned by so many companies. When I found Tristan and his basically no obligation, free trial. The only thing I really had to spend was on ad spend. In my first two weeks I did well over $5,000 and that's not a lie. I have the checks to prove it and everything and we are rockin' and rolling and I'll definitely be looking forward to using his services again. Thanks so much Tristan. You've been a lifesaver.
Straight from Chris's phone.
What Chris sent us while it was happening. Real screenshots, names left in.
Final thoughts
That's not just a business transformation. That's a life transformation.
Chris's story is a powerful reminder that it's never too late to turn things around. He went from unprofitable to $6K profit in one month.
If you're struggling to keep the lights on, if you've been burned by agencies that promised the world and delivered nothing, there's still hope. Chris found it. And so can you.
More schools like this.
Your school, next chapter.
Chris started with unprofitable. Your first month is on us: no contract, no deposit, nothing up front.