Same mats. Different buyers.
Martial arts school marketing for BJJ, karate, kung fu, Muay Thai and kids programs. The mats look the same. The person paying for them doesn't, so every art gets its own buyer, its own message and its own proof. Every school starts with a free month.
Pick an art. Meet its buyer.
Same free month, same system, same speed. What changes is who reads the ad, what they're afraid of, and the angle that gets them through your door.
The BJJ buyer is an adult who has watched a few chokes online and is scared of getting crushed. So the ad sells the first no-ego class, never the competition team.
Gracie St. Nicolas
22→115
students
Open the BJJ playbook
Five arts. Five playbooks.
Every discipline page walks the same five chapters: the buyer, the angle, the proof, the site we built, and what to read next. Each one is built from a real school we grew.
-
BJJ
22 → 115 students
The buyer is an adult who has watched a few chokes online and is scared of getting crushed. So the ad sells the first no-ego class, never the competition team.
Open the BJJ playbook
-
Karate
12 → 56 in 3 months
The buyer is a parent who wants a calmer, more confident kid, or an adult who never finished their white belt. So the ad leads with the sensei and the values, never a discount.
Open the Karate playbook
-
Kung fu
20 new in 30 days
The buyer is an adult who grew up on kung fu films and never found a door to walk through. So the ad shows the sifu and his twenty years, then offers a first class free.
Open the Kung fu playbook
-
Muay Thai
25 → 152 · 8X revenue
The buyer is an adult who wants the hardest workout of their week, but has never thrown a punch. So the ad sells the class they can picture, with a separate voice for women and kids.
Open the Muay Thai playbook
-
Kids programs
12 → 55 kids
The buyer is a mom scrolling at 9pm, asking whether this will help her kid. So the ad sells confidence, focus and safety to the parent, never ninjas to the child.
Open the kids playbook
Every school on this page teaches something different.
Every one of them needed the same three things: the right buyer, a message that buyer believes, and a reply in seconds.
Your buyer is waiting.
A 30-minute call about your art, your programs and your area. Then we run the ads, the site and the follow-up for a month, free.