Wiseman's Martial Arts 12 to 90 students. Lost 84% to COVID. Came back 20% bigger.
A martial arts marketing case study with Jason Wiseman, who runs Wiseman's Martial Arts in Mount Pearl, NL.
Meet the owner, Jason.
Jason is the owner of Wiseman's Martial Arts, a school he built with years of dedication and hard work. Before COVID hit, he had created a thriving community with 75 students. Then, like so many martial arts school owners, he watched helplessly as the pandemic tore it all away.
The problem.
COVID-19 devastated Jason's academy:
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Student exodus
Went from 75 students to just 12, an 84% loss.
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Struggling to survive
With only 12 students, he was barely able to pay rent.
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Rebuilding alone
Trying to rebuild without any marketing support or clear strategy.
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Lost momentum
Years of community building erased in a matter of months.
For Jason, this wasn't just about numbers. These were students he had trained, families he had come to know, a community he had built. And he watched it crumble through no fault of his own.
The turning point.
In June 2024, Jason made the decision to partner with Veuze Media. He knew he couldn't rebuild alone. He needed a team that understood martial arts and could help him get the word out to his community again.
It was time to stop surviving and start rebuilding.
The results.
From the low point. Growth since he partnered with us in June 2024.
Above pre-COVID. He had 75 before the pandemic. He has 90 now.
What changed.
- Full recovery and beyond. Not just back to pre-COVID numbers. He surpassed them.
- Financial stability. No longer struggling to pay rent.
- Renewed community. A thriving school with 90 active students.
- Stronger foundation. Better positioned for future growth than ever before.
How we got there.
- Community reconnectionWe helped Jason reach families in his area who were looking for martial arts training.Meta ads
- Consistent lead flowMonth after month of qualified leads walking through the door, powered by automated systems.Automation
- Proven systemsNo guesswork, just strategies built specifically for martial arts schools.
I went from 15 students up to almost 40 students inside of a month, month and a half.
Straight from Jason's phone.
What Jason sent us while it was happening. Real screenshots, names left in.
Final thoughts
Many school owners would have given up. Jason didn't.
Jason's story is one of resilience. He went from 75 students to 12 through circumstances completely beyond his control. Many school owners would have given up. Jason didn't.
With the right marketing partner, he not only recovered, but he also surpassed his pre-COVID numbers and now has 90 students. That's 20% more than he had before the pandemic.
If COVID hit your school hard and you're still struggling to rebuild, know this: recovery is possible. Jason proved it. And with the right support, so can you.
Your school, next chapter.
Jason started with 12 students. Your first month is on us: no contract, no deposit, nothing up front.