Wiseman's Martial Arts 15 to 90 students. Lost 80% to COVID. Came back 20% bigger.
A martial arts marketing case study with Jason Wiseman, who runs Wiseman's Martial Arts in Mount Pearl, NL.
Meet the owner, Jason.
Jason is the owner of Wiseman's Martial Arts, a school he built with years of dedication and hard work. Before COVID hit, he had created a thriving community with 75 students. Then, like so many martial arts school owners, he watched helplessly as the pandemic tore it all away.
He teaches Karate and Kickboxing to kids and adults in Mount Pearl, Newfoundland. During COVID, in his words, "I went from being a full time karate instructor to a guy who had to get a job and teach in the evenings after work."
The problem.
COVID-19 devastated Jason's academy:
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Student exodus
Went from 75 students to just 15, an 80% loss.
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Struggling to survive
With only 15 students, he was barely able to pay rent.
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Rebuilding alone
Trying to rebuild without any marketing support or clear strategy.
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Lost momentum
Years of community building erased in a matter of months.
For Jason, this wasn't just about numbers. These were students he had trained, families he had come to know, a community he had built. And he watched it crumble through no fault of his own.
The turning point.
In June 2024, Jason made the decision to partner with Veuze Media. He knew he couldn't rebuild alone. He needed a team that understood martial arts and could help him get the word out to his community again.
It was time to stop surviving and start rebuilding.
The results.
Wiseman's Martial Arts went from a post-COVID low of 15 students to 90: 500% growth, and 20% above the 75 students it had before the pandemic. Revenue grew 6X in 12 months.
The first jump was the fastest, to almost 40 students in about six weeks. By then Jason was already thinking about space: "If we can put another 40 people into my dojo im going to knock down the wall." He has since referred a friend who runs a school in Montreal.
From the low point. Growth since he partnered with us in June 2024.
Above pre-COVID. He had 75 before the pandemic. He has 90 now.
What changed.
- Full recovery and beyond. Not just back to pre-COVID numbers. He surpassed them.
- Financial stability. No longer struggling to pay rent.
- Renewed community. A thriving school with 90 active students.
- Stronger foundation. Better positioned for future growth than ever before.
How we got there.
- Community reconnectionWe helped Jason reach families in his area who were looking for martial arts training.Meta ads
- Consistent lead flowMonth after month of qualified leads walking through the door, powered by automated systems.Automation
- A new websiteA website for the school, built alongside the ads so new families had somewhere to book.
- Proven systemsNo guesswork, just strategies built specifically for martial arts schools.
These guys are black belts in advertising and they will 100% help you get to where you want to be and you'll be happy teaching again.
Read the transcript
Hey guys, my name is Jason Wiseman. I live in St. John's, Newfoundland on the east coast of Canada. My school is called Wiseman's Martial Arts. During COVID my school was actually taken from me because of the restrictions and stuff that were set on everybody and I went from being a full time karate instructor to a guy who had to get a job and teach in the evenings after work and I made contact with Tristan and he was able to actually do me a website, do some ads for me and he absolutely helped me blow up my school. I went from 15 students up to almost 40 students inside of a month, month and a half. So if you're on the fence about doing any kind of advertising for your school and you want to get some some new students, Tristan and Veuze Media, these guys know their stuff. These guys are black belts in advertising and they will 100% help you get to where you want to be and you'll be happy teaching again. I know I am. It's been a godsend and I will continue to use Tristan and his services. The guys are absolutely phenomenal.
Straight from Jason's phone.
What Jason sent us while it was happening. Real screenshots, names left in.
Final thoughts
Many school owners would have given up. Jason didn't.
Jason's story is one of resilience. He went from 75 students to 15 through circumstances completely beyond his control. Many school owners would have given up. Jason didn't.
With the right marketing partner, he not only recovered, but he also surpassed his pre-COVID numbers and now has 90 students. That's 20% more than he had before the pandemic.
If COVID hit your school hard and you're still struggling to rebuild, know this: recovery is possible. Jason proved it. And with the right support, so can you.
Your school, next chapter.
Jason started with 15 students. Your first month is on us: no contract, no deposit, nothing up front.